marketing-science-skills

Marketing Science Skills

Evidence-based marketing skills for Claude Code, powered by peer-reviewed marketing science.

What is this?

A Claude Code plugin with 30 specialist marketing skills that bring the rigor of Ehrenberg-Bass Institute research, Binet & Field effectiveness data, and behavioral science to your marketing workflow. Written in Belgian Dutch (nl-BE) with English marketing terminology where industry-standard.

Quick Start

1. Install the plugin in Claude Code
2. Use /marketing-context to set up your client context
3. Invoke any skill by name (e.g., /marketing-strategy, /brand-strategy)
4. For complex multi-domain tasks, use /marketing-orchestrator

Skills Overview

Strategy & Planning

Skill	Description
/marketing-orchestrator	Routes complex tasks to the right specialist skills
/marketing-context	Sets up client context (industry, B2B/B2C, KPIs, brand assets)
/marketing-strategy	B2B marketing strategy (Playing to Win, STP, Ehrenberg-Bass)
/marketing-strategy-b2c	B2C/FMCG strategy (penetration, mental/physical availability)
/portfolio-strategy	Multi-brand portfolio management and budget allocation

Brand & Product

Skill	Description
/brand-strategy	Brand identity, DBAs, CEPs, tone of voice
/product-marketing	Positioning, pricing, launch playbooks

Content & Creative

Skill	Description
/content-marketing	Content strategy, formats, SEO content, distribution
/video-marketing	Video strategy, scripting, production guidance
/neuromarketing	Behavioral science and cognitive biases in marketing

Channels & Execution

Skill	Description
/performance-marketing	Paid media strategy, ROAS optimization
/media-buying	Tactical media buying (bidding, campaign structure)
/digital-marketing	Website strategy, martech, UX principles
/social-media	Social media strategy, community, influencer
/seo-marketing	Technical SEO, keyword strategy, link building
/email-marketing	Email lifecycle, segmentation, deliverability
/marketing-automation	Marketing automation workflows and lead scoring

Sales & Growth

Skill	Description
/sales-enablement	B2B sales (Challenger Sale, MEDDPICC, ABM)
/growth-marketing	Growth loops, PLG, viral mechanics
/conversion-optimization	CRO, A/B testing, landing page optimization
/conversion-b2c	B2C e-commerce conversion and shopper marketing

Customer & Research

Skill	Description
/customer-experience	Customer journey, retention, NPS, churn prevention
/customer-research	JTBD interviews, personas, VoC
/marketing-research	Research methodology and data analysis
/competitor-analysis	Competitive intelligence and battlecards
/marketing-analytics	Measurement frameworks, attribution, dashboards

Communications

Skill	Description
/pr-communications	PR strategy, crisis comms, media relations
/marketing-compliance	GDPR, legal review, dark patterns detection

Quality Assurance

Skill	Description
/marketing-qa	Comprehensive quality review (6-dimension scorecard)
/marketing-red-team	Challenge assumptions and find blind spots

3-Layer QA Workflow

For important deliverables, use the 3-layer quality assurance workflow:

Generate output → /marketing-red-team → Address feedback → /marketing-qa → Final delivery

1. Self-Check (automatic): Every skill runs an internal quality check before delivering output
2. Red Team (/marketing-red-team): Challenge assumptions, find blind spots
3. Full QA (/marketing-qa): Comprehensive review with scoring framework

Scientific Foundation

Framework	Author	Used In
How Brands Grow	Byron Sharp / Ehrenberg-Bass	All brand and strategy skills
The Long and the Short of It	Binet & Field	Budget allocation, campaign planning
Thinking Fast and Slow	Kahneman	CRO, creative, UX
Influence	Cialdini	Content, conversion, sales
Contagious (STEPPS)	Jonah Berger	Content, social, viral
Breakthrough Advertising	Eugene Schwartz	Content matching, awareness stages
Building a StoryBrand	Donald Miller	Messaging, copy
Tiny Habits (B=MAT)	BJ Fogg	CRO, behavior design
The Challenger Sale	Dixon & Adamson	B2B sales enablement
Growth Loops	Reforge / Balfour	Growth marketing

Architecture