pde

Analyze business model, competitive positioning, and go-to-market strategy for a product. Use when: (1) designing a business model for a new product, (2) evaluating competitive positioning, (3) planning go-to-market strategy, (4) assessing strategic risks and moats. Triggers on 'business model', 'go-to-market', 'competitive strategy', 'market positioning', 'business model canvas', 'competitive analysis', 'GTM strategy', 'business model analysis'.

Analyze and define the Ideal Customer Profile for a product or business. Use when: (1) identifying target customer segments, (2) building buyer personas, (3) evaluating product-market fit from a customer perspective, (4) refining who to target for a new product idea. Triggers on 'ideal customer profile', 'target customer', 'customer segments', 'buyer persona', 'who is the customer', 'ICP analysis', 'customer research'.

Analyze monetization strategy, pricing models, and revenue potential for a product. Use when: (1) choosing a revenue model for a new product, (2) designing pricing tiers, (3) benchmarking against competitor pricing, (4) estimating unit economics, (5) evaluating willingness to pay. Triggers on 'monetization', 'pricing strategy', 'revenue model', 'how to charge', 'pricing tiers', 'unit economics', 'willingness to pay', 'monetization analysis'.

Product Delivery Engine — automate DiffLab's 6-stage product pipeline (INTAKE → FILTER → VALIDATE → BUILD → LAUNCH → REVENUE) with specification-driven workflows and human approval gates. Separates high-level product aims (behavior, evaluation) from implementation details (numbered implementation folders). Use when: (1) evaluating a new product idea or market signal, (2) advancing a product through pipeline stages, (3) creating validation landing pages and survey funnels, (4) generating stage artifacts, (5) checking product status, (6) decommissioning a product. Triggers on 'new product idea', 'product brief', 'behavior spec', 'evaluate product', 'validate product', 'landing page', 'survey funnel', 'build spec', 'launch plan', 'revenue report', 'product pipeline', 'advance stage', 'decommission product'.