Core Human Truth

Core Human Truth

Every brand strategy, campaign brief, and positioning argument you've built rests on one thing: the actual tension your audience is living with. Not the emotion you want to associate with your brand. Not the category you're trying to own. The thing they feel and can't quite say — that nobody's named, and that your brand, if it's worth anything, is built around.

This skill finds it.

Free. Open source. Layer 1 of the Brandprint Engine from 8gnc.

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What it produces

A single validated sentence — max 25 words — that names the core tension your audience is carrying. Not a tagline. Not a demographic. A human truth: the push-and-pull they recognize the moment someone names it, with real emotion and real stakes.

Backed by a six-phase research pipeline: orientation, secondary sourcing, qualitative synthesis, triangulation, adversarial red-team extraction, and packaging into a reusable JSON artifact.

The output includes:

• The truth sentence (max 25 words, plain language)
• A tension map — the ranked paradox axes your audience is navigating
• Audience archetypes grounded in lived experience and evidence, not demographics
• A lexicon — words that resonate vs. words that repel
• Full citation list with evidence stances
• Phase-by-phase audit log

The JSON output is the seed for Layer 2 of the Brandprint Engine. If you have the full engine, pass it straight in.

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Install

Claude Code (plugin — recommended):

/plugin marketplace add Branded-Mayhem-Collective-LLC/core-human-truth
/plugin install core-human-truth@bmc-core-human-truth

The skill lands namespaced as /core-human-truth:core-human-truth.

Claude.ai web / Claude Desktop:

Paste this repo's URL into Claude and ask: "Install the skill from https://github.com/Branded-Mayhem-Collective-LLC/core-human-truth". Claude fetches the repo, registers the skill, and asks permission.

Or download the repo as .zip (GitHub Code button → Download ZIP), unzip, then upload the skills/ folder via Settings → Customize → Skills.

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Use it

/core-human-truth:core-human-truth

Claude will ask for two things before starting:

1. Topic — the brand, product, service, or subject
2. Audience — the primary audience definition

From there it runs the six-phase pipeline and delivers the truth sentence plus the full JSON artifact.

You can also describe what you want in plain English: "find the core human truth for [brand]", "what does [audience] really feel about [topic]", "what's the one thing [audience] feels but can't say" — Claude picks the skill automatically.

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This is Layer 1 of the Brandprint Engine

The truth sentence this skill produces is the foundation of a six-layer brand strategy chain:

1. Core Human Truth (this skill) — the foundational truth sentence + tension map + archetypes + lexicon
2. Brandprint Tier-A — 10 defensible brand strategy elements (brand architecture, equity ladder, signature offers, economic engine)
3. Brandprint Tier-B — 5 actionable brand elements with proxy validation tests
4. Brandprint Tier-C — 4 stylistic elements ready for deployment (voice, visual direction, tone, expression)
5. Competitive Positioning Audit — Tests your differentiation against named competitors; may trigger second-pass refinement
6. Brand Strategy Report — Compiles all layers into a 30+ page consulting-grade deliverable

The free skill gives you Layer 1. The full engine builds the rest.

→ Get the full engine: Brandprint Engine — https://brandedmayhem.com/products/brandprint-engine → Or get all six plugins (strategy, content, SEO, conversion, sales): the Full Mayhem Stack — https://brandedmayhem.com/products/full-mayhem-stack

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Brandprint Engine from 8gnc

Free sample from the Brandprint Engine. Claude skills for brand strategy, product strategy, content, SEO, conversion optimization, and sales methodology — works in Claude.ai (web), Claude Code, Claude Desktop, Cursor, or Codex. Built by people who run an agency, not prompt engineers who read a blog post.

8gnc builds the tools. brandedmayhem.com builds the strategy.

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MIT. Do whatever you want with it.