warm-outreach

Warm Outreach

Command: /warm-outreach

From: $100M Leads

When to use: Getting your first customers, relaunching a product, or closing deals without paid ads.

What it does

Builds a warm outreach sequence using Hormozi's method — reaching people who already know you before going cold.

The framework

Warm outreach order (highest to lowest conversion):

1. Past customers — already bought from you, easiest to sell again
2. Warm leads — expressed interest but didn't buy
3. Personal network — friends, colleagues, former coworkers
4. Social followers — engaged with your content
5. Cold outreach — only after exhausting the above

The 3-step warm message:

1. Compliment — something specific and genuine (not flattery)
2. Bridge — why you're reaching out, connect to them specifically
3. Ask — one clear, low-friction ask (call, feedback, referral)

Never:

• Lead with the pitch
• Send a wall of text
• Ask for too much in the first message

Prompt template

My product: [describe it]
Price: $[X]
Who I'm reaching out to: [relationship — ex-colleague, Twitter follower, past customer]
Their situation: [what you know about them]

Write a warm outreach message:
1. Using the Compliment → Bridge → Ask framework
2. Under 5 sentences
3. With a clear, low-friction CTA
4. Tone: [casual / professional]

Key principle

"The fastest path to revenue is through people who already know, like, and trust you." — Alex Hormozi