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Plans bootstrapped SaaS product launches: build waitlists, seed audiences, prepare Product Hunt, coordinate launch week, sequence GTM activities, sustain post-launch momentum.
How this skill is triggered — by the user, by Claude, or both
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/solo-founder-superpowers:launchThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
A launch is not a moment — it's a 6-week campaign with a peak in the middle. This skill helps you build a waitlist, coordinate launch day across multiple channels, and sustain momentum for 30 days after.
A launch is not a moment — it's a 6-week campaign with a peak in the middle. This skill helps you build a waitlist, coordinate launch day across multiple channels, and sustain momentum for 30 days after.
Waitlist Setup Checklist:
- [ ] Landing page live with clear value prop (see landing-page)
- [ ] Email capture with incentive ("Get early access" or "Join 500+ founders")
- [ ] Confirmation email with share mechanic ("Move up the list by sharing")
- [ ] Weekly update email to keep waitlist warm
- [ ] Social proof counter ("1,247 founders waiting")
Tools: Waitlist-specific (LaunchList, GetWaitlist) or simple email capture (ConvertKit, Buttondown).
Tell AI:
Build a waitlist landing page for [product]. Include email capture,
a "why join" section with 3 bullets, social proof counter, and a
share-to-move-up mechanic. Use [framework/stack].
You need at least 100 people who will show up on launch day. Sources:
Launch Asset Checklist:
- [ ] Product demo video or GIF (60-90 seconds max)
- [ ] 5-8 screenshots showing key workflows
- [ ] Founder story (why you built this — 3 paragraphs)
- [ ] One-liner description (under 10 words)
- [ ] Short description (2-3 sentences)
- [ ] Long description (2-3 paragraphs)
- [ ] Launch-day pricing (consider a launch discount or extended trial)
- [ ] Social media post drafts (Twitter thread, LinkedIn post)
- [ ] Email to waitlist (announcement + special offer)
- [ ] Direct messages to 20 supporters asking them to engage on launch day
Tell AI:
Write launch copy for [product]. I need:
1. A one-liner under 10 words
2. A 2-sentence description
3. A 3-paragraph description with founder story
4. A Twitter/X launch thread (5-7 tweets)
5. A LinkedIn launch post
Target audience: [ICP description]
Product Hunt is optional but high-leverage for B2B SaaS. If you do it, do it right.
Product Hunt Prep:
- [ ] Hunter lined up (someone with followers, or self-hunt)
- [ ] Tagline written (60 chars max, no buzzwords)
- [ ] 5-8 gallery images (first image is most important)
- [ ] Maker comment drafted (authentic, tell your story)
- [ ] "Launching tomorrow" posts scheduled for social media
- [ ] Email to waitlist scheduled for launch morning
- [ ] 20+ supporters committed to upvote and comment on day 1
- [ ] Responses pre-drafted for common questions
Hour-by-hour:
Product Hunt is one channel. A coordinated multi-channel launch works for any SaaS:
Day -7: Teaser post on social media. "Something's coming."
Day -3: Share a behind-the-scenes look. Screenshots or demo video.
Day -1: "Launching tomorrow" post. Email waitlist with exact time.
Day 0 (Launch Day):
Day +1 to +3: Share user reactions, testimonials, quick wins.
Day +7: "One week later" post with learnings, stats, what's next.
Day +14: Feature update based on launch feedback. Shows you listen.
Day +30: "One month in" retrospective. Share real numbers.
| Channel | Effort | Impact | Best For |
|---|---|---|---|
| Email to waitlist | Low | High | Converting warm leads |
| Twitter/X thread | Medium | High | Dev tools, B2B, indie |
| Product Hunt | High | High | B2B SaaS, tools |
| LinkedIn post | Low | Medium | B2B, professional tools |
| Indie Hackers | Low | Medium | Bootstrapped SaaS |
| Hacker News (Show HN) | Low | High (if it hits) | Technical products |
| Reddit (relevant subs) | Medium | Medium | Niche products |
| Email to personal network | Low | Medium | Any product |
| Partner cross-promotion | Medium | High | If you have partners |
If you're not ready for a public launch, run a beta:
Beta Program Checklist:
- [ ] Define beta size (10-50 users is ideal for solo founder)
- [ ] Set beta duration (2-4 weeks)
- [ ] Create feedback mechanism (Typeform, in-app widget, or just email)
- [ ] Write beta welcome email explaining what you need from them
- [ ] Schedule check-in emails at day 3, day 7, day 14
- [ ] Define "beta exit criteria" (what metrics/feedback mean you're ready)
- [ ] Plan beta-to-launch transition (discount for beta users, testimonials)
Beta users are not free users. They are partners. Treat them like advisors:
Pick ONE. Don't stack discounts.
Most founders launch, celebrate, and go quiet. The winners keep pushing:
Week 1: Share user feedback, testimonials, day-one stats. Fix critical bugs immediately.
Week 2: Ship one feature that users asked for during launch. Announce it publicly.
Week 3: Write a "lessons learned" post. Share honest numbers. Build in public.
Week 4: Transition from "launch mode" to "growth mode." Set up ongoing acquisition channels (see growth-plg, content-marketing, paid-acquisition).
| Mistake | Fix |
|---|---|
| Launching with zero audience | Spend 4-6 weeks building an audience first |
| Launching everywhere over weeks | Coordinate everything on the same day |
| Asking for upvotes only | Ask for comments and genuine engagement |
| Going silent after launch day | Plan 30 days of post-launch content |
| Waiting until it's "perfect" | Launch when core value works; polish later |
| No launch pricing incentive | Give early adopters a reason to act now |
| Treating beta users as testers | Treat them as partners and future advocates |
npx claudepluginhub whawkinsiv/solo-founder-superpowers --plugin solo-founder-superpowersPlans SaaS product launches, feature announcements, and release strategies with ORB Framework for owned/rented channels, phased rollouts, and sustained momentum.
Plans product launches, feature announcements, and release strategies. Activated by keywords like 'launch,' 'Product Hunt,' or 'go-to-market.'
Plans product launches, feature announcements, and GTM strategies using the ORB (Owned/Rented/Borrowed) framework.