agency-content-engine

Content Engine

Produces a publish-ready week of content in voice, on-pain, with funnel-aware CTAs.

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Read:

• memory/mvv.md — voice (mandatory match)
• memory/icp.md — pain stack, watering holes, language
• memory/offer-stack.md — what we're indirectly selling
• memory/value-drivers.md — pre-sale offers (audit/workshop) for CTAs

Output: a week of content

5 LinkedIn posts + 1 newsletter draft + 1 lead magnet idea, each tied to a different angle:

Day	Format	Angle	Pain (from icp.md)	CTA (from value-stack.md)
Mon	LinkedIn post	Belief shift	Pain #1	Audit signup
Tue	LinkedIn post	Mistake post	Pain #2	DM keyword
Wed	LinkedIn post	Result / case study	Pain #1	Discovery call
Thu	LinkedIn post	Framework	Pain #3	Workshop
Fri	LinkedIn post	Personal POV	Founder voice	Newsletter signup
Weekly	Newsletter (500-800 words)	Synthesis of week	All	Audit
Weekly	Lead magnet idea	Diagnostic / template	Pain #1	Email capture

Per-post structure

**Hook** (first line — must stop scroll, no "I'm excited")
{1-2 lines}

**Body**
{3-5 short paragraphs, no fluff}

**CTA**
{specific, tied to value-stack pre-sale}

Voice gates

Before delivering, self-check:

• ✅ Does this sound like the adjectives in agency-dna.md?
• ✅ Does it speak to a real pain in icp.md (not generic)?
• ✅ Is the CTA tied to a real next step in value-stack.md?
• ❌ Is it using "leverage", "synergy", "unlock potential", or other corporate dead-words?

After generating

Save to outputs/content/{week-of-YYYY-MM-DD}/ and ask:

Want me to schedule any of these? Or do you want to revise voice first?

Boundaries

• Never publish anything without explicit human approval
• Never invent client results or quotes — flag if a post needs a real case study you don't have yet
• Keep posts short — long-form goes in the newsletter, not LinkedIn