Generates a structured pre-interview briefing note for a spokesperson, covering context, key messages, anticipated questions, and topics to avoid.
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/autopunk-media-skills:spokesperson-briefing-noteThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Writes a pre-interview briefing note for a spokesperson, covering the interview context, key messages, anticipated journalist questions, approved lines to take, and topics to avoid.
Writes a pre-interview briefing note for a spokesperson, covering the interview context, key messages, anticipated journalist questions, approved lines to take, and topics to avoid.
Required: The journalist's name, outlet, and the reported angle or subject of the interview; the spokesperson's name, title, and organisation; three to five key messages the spokesperson must land; any topics that are off-limits or must be handled with specific language; the interview format (TV, radio, print, podcast) and approximate duration.
Optional: A recent press release or statement the interview connects to; specific questions the journalist has submitted in advance; background on the journalist's likely angle or known position; previous on-record statements that must remain consistent; whether there is a call-to-action for the audience.
400–700 words. Headed sections: Interview Context / Key Messages / Anticipated Questions and Suggested Responses / Topics to Avoid or Handle Carefully / One Message to Leave With. Questions in bold, responses in plain text below. Tone throughout: clear, direct, practical — written for someone who will read this on the way to the studio, not in a planning meeting. No jargon.
Interview: Print interview with Robert Carver, Economics Correspondent, The National Tribune. The interview is about the company's recent announcement that 120 jobs are being relocated from its Manchester office to a facility in Eastern Europe over the next 18 months. Carver's previous coverage has been sympathetic to affected workers.
Spokesperson: Chief Operating Officer, Patricia Lim, Bridgeway Logistics
Key messages:
Topics to avoid: specific salary or severance figures, the names of any employees, the exact location and cost of the Eastern European facility, any comparison with competitors
Format: Print, approximately 45 minutes, off-site at The National Tribune offices
Spokesperson Briefing Note — Patricia Lim, COO Interview: Robert Carver, The National Tribune Date: [insert date] | Format: Print, ~45 minutes
Interview Context
Robert Carver covers economics with a track record of sympathetic, worker-focused reporting. He is likely to open with the human impact on the 120 affected employees and press you on whether Bridgeway has exhausted alternatives to relocation. Expect questions that frame the decision as cost-cutting rather than investment. This is a print interview, which means your quotes will be reproduced accurately — precision of language matters.
Key Messages
Anticipated Questions and Suggested Responses
"Why couldn't these jobs stay in Manchester?" The role of this operational function has changed significantly over the past three years. This decision was made to keep Bridgeway competitive and to reinvest in growth — including in the UK.
"Isn't this just cost-cutting?" It is an investment decision. The efficiencies this creates are being redirected into [UK growth initiative or capability]. We would not be able to make that investment without this change.
"What about the 120 people losing their jobs?" No one is losing their job without a genuine alternative. Every individual has access to redeployment, enhanced redundancy, and funded retraining. Our HR team is working with each person individually.
"Why wasn't this announced sooner?" Consultation with affected employees began before any public announcement — that is the right order of events. We did not want people reading about this in the press before we had spoken to them directly.
Topics to Avoid or Handle Carefully
One Message to Leave With
Bridgeway is a company that invests in the people affected by change — not one that walks away from them.
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