Writes in-email referral copy for newsletters, including sharing ask, reward framing, and ready-to-use share text. Use when subscriber growth plateaus or launching a referral program.
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/autopunk-media-skills:referral-copy-writerThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Writes the in-email referral section that asks existing subscribers to share the newsletter with colleagues or friends — including the ask, the framing of the reward or reciprocity, and the specific share copy subscribers can use verbatim.
Writes the in-email referral section that asks existing subscribers to share the newsletter with colleagues or friends — including the ask, the framing of the reward or reciprocity, and the specific share copy subscribers can use verbatim.
Required: Newsletter name, voice, and audience; whether you are running a formal referral programme with rewards or just asking for organic sharing Optional: The specific rewards you offer at each referral tier (e.g. "3 referrals = exclusive monthly Q&A access; 10 referrals = one year paid subscription free"); your unique referral link format; any data on your subscriber base that makes the sharing ask feel meaningful (e.g. "our readers are mostly professionals who know other professionals in the same field"); a short description of the type of reader most likely to appreciate the newsletter
A single inline section designed to sit within or at the end of a newsletter edition — not a standalone email. Length: 100–200 words for organic sharing ask; 150–250 words if referral rewards are involved. Includes a labelled placeholder for the personalised referral link. Pre-written share copy provided as a clearly labelled block. Tone matches the newsletter's stated voice throughout.
Newsletter: The Friction Report Voice: Sharp, data-driven, slightly sardonic. Product managers and UX professionals. Referral programme: Yes — using a formal programme. Rewards: 3 referrals = access to a monthly live data-teardown session (normally $40); 10 referrals = one-year free paid subscription. Personalised referral link format: [YOUR REFERRAL LINK] Subscriber profile: Mid-to-senior product managers and UX leads, mostly at tech companies and agencies
If you know someone who'd read this
If you have a colleague who still cites the Nielsen Norman Group the way people cite scripture — well-intentioned, but possibly due an update — they'd probably get something out of The Friction Report.
Here's a link you can send them directly: [YOUR REFERRAL LINK]
Refer 3 people and you'll get into the monthly live data teardown (the kind of session where someone shares a product decision, we look at what the research actually says, and it usually goes poorly for the product). Refer 10 and the paid subscription is on me for a year.
If you'd rather just forward this:
"I read The Friction Report for UX research that actually challenges received wisdom rather than confirming it. Worth a look if you're tired of advice that's just vibes with a citation attached."
No pressure either way — if you find it useful, someone else probably will too.
npx claudepluginhub ur-grue/autopunk-media-skills --plugin autopunk-media-skillsWrites the in-newsletter section that asks free subscribers to upgrade to a paid tier, articulating specific benefits in a compelling, voice-matched way.
Designs and optimizes referral and affiliate programs. Covers trigger moments, share mechanisms, incentive structures, and B2B/B2C considerations.
Designs and optimizes referral, affiliate, and word-of-mouth strategies. Covers program types, incentive structures, and viral growth loops for customer acquisition.