Writes a platform strategy brief for media brands entering or expanding on social platforms, covering audience fit, content approach, and success metrics.
How this skill is triggered — by the user, by Claude, or both
Slash command
/autopunk-media-skills:platform-strategy-briefThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Writes a platform strategy brief for a media brand, publication, documentary filmmaker, or podcast entering or expanding on a specific social platform — covering audience fit, content approach, posting rhythm, and success metrics.
Writes a platform strategy brief for a media brand, publication, documentary filmmaker, or podcast entering or expanding on a specific social platform — covering audience fit, content approach, posting rhythm, and success metrics.
Required: The platform you are developing a strategy for (Instagram, LinkedIn, TikTok, YouTube, Twitter/X, etc.), the type of media brand or account (magazine, documentary filmmaker, podcast, independent journalist, broadcaster), a brief description of the content or editorial focus.
Optional: Current follower count and performance if expanding an existing presence, target audience description, any comparable accounts doing this well on the platform, specific goals (audience growth, newsletter subscribers, event ticket sales, reach), available resource (one person, a small team, a budget for paid content).
Strategic brief: Platform Fit Assessment (100 words), Content Approach (200 words — content types, posting rhythm, tone), Distinctive Angle (100 words — what makes this account worth following among many similar accounts), 90-Day Targets (bullet list), 12-Month Targets (bullet list), Key Risk (one honest paragraph about what could go wrong). Total 500–700 words. Written for a media professional, not a social media consultant — direct, assumes editorial intelligence, no jargon.
Platform: LinkedIn Media brand: A monthly print magazine covering architecture and urban design Editorial focus: Long-form features, criticism, and reporting on how cities are built and who benefits Current presence: 1,200 followers on LinkedIn, low engagement, posting inconsistently Target audience: Architecture and planning professionals, urban policy people, readers interested in the built environment Goal: Grow to 5,000 engaged followers who visit the website and subscribe Resource: One editorial staff member doing social media alongside other responsibilities
Architecture and Urban Design Magazine
LinkedIn is a reasonable primary platform for this brand — architecture, planning, and urban design professionals are active on LinkedIn, and long-form editorial content finds a more engaged audience here than on Instagram or Twitter/X. The platform's current algorithm rewards content that generates comments and reading time, which suits substantive editorial. The risk is that LinkedIn's dominant content culture favours personal career narratives and business success stories over critical journalism — the magazine will need a distinctive editorial voice that resists that drift.
Fit rating: Moderate–Strong, with strategic discipline required.
Post frequency: 3–4 times per week. LinkedIn currently rewards consistency over volume; 3 posts per week sustained over 90 days outperforms 10 posts in one week followed by silence.
Content types:
Editorial insight posts (40%): First-person perspective from the editorial team — a striking claim from the current issue, a counterintuitive observation about a city story in the news. These perform best as text-only posts, not link posts.
Article amplification (30%): Posts that summarise the argument of a specific piece without requiring the reader to click first — then link at the end. LinkedIn suppresses link posts; treat every post as a complete read, not a teaser.
Behind-the-scenes editorial (20%): How a story was researched, why a specific building was chosen, what the editorial debate was about a piece. This is content competitors cannot copy.
Curated industry commentary (10%): The magazine's perspective on major urban stories in the news — brief, opinionated, published quickly.
Tone: Authoritative but not academic. The voice of someone who has been thinking about this for years and is willing to say what they actually think.
Most architecture and design accounts on LinkedIn share project photography and career announcements. This magazine can own the position of being the account that is critical and specific — that says what is wrong with a building as well as what is right with it, that names the policy failure behind the planning decision, that is willing to disagree with the received opinion in the profession. That position is rare and valuable on LinkedIn.
The single biggest risk is inconsistency. LinkedIn's algorithm heavily penalises accounts that post in bursts and then go quiet. With one part-time social media contributor, the temptation is to do a lot when there is time and nothing when there isn't. The solution is to build a 2-week content reserve: posts drafted and ready to schedule, so that a busy week in the office doesn't become a week of silence on LinkedIn. If that discipline isn't in place within the first 30 days, the strategy will fail regardless of the quality of the content.
npx claudepluginhub ur-grue/autopunk-media-skills --plugin autopunk-media-skillsCreates platform-native content for social media, newsletters, and video. Adapts one source asset into posts, threads, scripts, and calendars for X, LinkedIn, TikTok, YouTube, and email.
Creates platform-native content for X, LinkedIn, TikTok, YouTube, newsletters, and multi-platform campaigns. Use when writing social posts, threads, scripts, or content calendars from source material.
Build social media strategy. Use when: defining content pillars, posting cadence, engagement tactics, or growth plans.