Generates a tiered hashtag strategy (niche, mid-range, broad) tailored to a social media account's subject, platform, and growth stage. Use for account setup, campaign launches, or refining existing hashtag approach.
How this skill is triggered — by the user, by Claude, or both
Slash command
/autopunk-media-skills:hashtag-strategy-writerThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Generates a tiered hashtag strategy for a social media account, covering niche, mid-range, and broad tags with usage guidance — tailored to the account's subject, platform, and growth stage.
Generates a tiered hashtag strategy for a social media account, covering niche, mid-range, and broad tags with usage guidance — tailored to the account's subject, platform, and growth stage.
Required: The platform (Instagram, TikTok, LinkedIn, or Twitter/X), the account's subject focus, the account type (publication, documentary filmmaker, podcast, journalist, etc.).
Optional: Current follower count (affects which tier of hashtag to prioritise), any hashtags you are already using that are working, any hashtags you want to avoid, a specific campaign or series that needs its own dedicated tag, any geographic focus.
Strategy document: Brief explanation of the three-tier logic (100 words), Tag Bank organised by tier (20–30 tags listed with tier labels), Usage Rules (5–7 specific guidelines), Campaign/Branded Tag Recommendation (if applicable). Total 500–700 words. Tag suggestions formatted as ready-to-copy lists. Usage guidance is specific and practical, not generic social media advice.
Platform: Instagram Account: A documentary podcast about criminal justice — covers wrongful convictions, prison conditions, police accountability, and legal system reform Followers: 6,200 Goal: Reach new listeners who don't already follow the account Existing tags: #podcast #truecrime #criminaljustice (using these on every post) Campaign: New season launching on wrongful convictions
Platform: Instagram | Followers: 6,200
Niche tags (under 200K posts): Your content reaches a small but highly engaged community that cares specifically about the subject. Low competition; high relevance. These drive the most qualified new followers.
Mid-range tags (200K–2M posts): Active, scrollable communities. Your content has a realistic chance of being seen by new users without disappearing in seconds. The core of a working hashtag strategy.
Broad tags (2M+ posts): High volume means your post disappears fast. Use one or two per post for signal, not for reach.
The problem with your current tags: #podcast (400M+ posts), #truecrime (50M+ posts), and #criminaljustice (2M+ posts) are all in the broad tier. You're invisible in all three.
Niche Tags (use 4–5 per post)
Mid-Range Tags (use 3–4 per post)
Broad Tags (use 1–2 per post, rotate)
For the wrongful convictions season: #TruthOnTrial — short, ownable, thematically clear. Use it on every post related to this season. Include it in your bio during the campaign period. Encourage guests to use it when sharing the episodes.
Rotate your tag sets. Instagram's algorithm may suppress accounts that use identical hashtags on every post. Keep 3–4 tags consistent as your account's core identifiers and rotate the rest.
Post hashtags in the caption, not the first comment. The data on caption vs comment placement is mixed, but caption placement is simpler to manage and is the current recommended practice.
Use 8–12 tags per post, not 30. Instagram officially recommends 3–5; accounts in the 5,000–20,000 follower range typically see better results at 8–12. Do not use the maximum 30.
Do not use tags you can't vouch for. #TrueCrime pulls in a lot of entertainment content about murders, not criminal justice reform. Know who uses the tag before you use it.
Check tags before using them. Some tags become ghost-tagged (hidden by Instagram for guideline violations). A quick check of the hashtag page before using it will save you from wasted effort.
For the campaign season: Use #TruthOnTrial on every season 2 post plus 8–10 tags from the core bank. Track which posts using the campaign tag drive the most profile visits.
LinkedIn uses hashtags differently. If you cross-post to LinkedIn, use 3–5 professional-register tags (#InvestigativeJournalism #CriminalJusticeReform #PodcastRecommendation) rather than the Instagram bank above.
Note: Hashtag reach data and algorithm behaviour change frequently. Review this strategy at 90 days against your account analytics.
npx claudepluginhub ur-grue/autopunk-media-skills --plugin autopunk-media-skillsGuides social media content creation with platform-specific strategies for Instagram, LinkedIn, TikTok, X, Facebook, and Threads, including hook formulas and posting best practices.
Build social media strategy. Use when: defining content pillars, posting cadence, engagement tactics, or growth plans.
Creates, optimizes, analyzes, and repurposes social media content across LinkedIn, Twitter/X, Instagram, TikTok, Facebook, Pinterest, and YouTube. Includes content calendars, engagement strategy, and AI-powered generation.