Produces a structured summary of how other outlets have covered a topic, mapping the competitive media landscape to inform editorial decisions.
How this skill is triggered — by the user, by Claude, or both
Slash command
/autopunk-media-skills:competitor-coverage-briefThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Produces a structured summary of how other outlets have already covered a given topic, so you can enter any story with a clear picture of the existing media landscape.
Produces a structured summary of how other outlets have already covered a given topic, so you can enter any story with a clear picture of the existing media landscape.
Required: The topic or story subject (a sentence or a few keywords is enough). A list of outlet names or types you want included (e.g. "national newspapers, trade press, major podcasts"). Optional: A date range to limit the review. Any specific sub-angles you want tracked. The format your outlet publishes in (print, digital, broadcast) — this helps the assistant flag the most relevant competitor formats.
A brief of 400–600 words, structured in three parts:
Tone is professional and direct — written for an editor or commissioning producer, not a general audience. No filler. Every sentence should inform a decision.
Topic: The rising cost of health insurance for self-employed workers.
Outlets to cover: national broadsheet press, personal finance magazines, small-business trade press, long-form podcast journalism.
Date range: last 18 months.
Our format: digital magazine, 2,000-word features aimed at freelancers and independent contractors.
Landscape Overview
Coverage of health insurance costs for self-employed workers over the past 18 months has been high in volume but narrow in scope. The dominant narrative across all outlet types frames the issue as a policy problem — driven by premium hikes and shrinking plan options on individual markets — with most pieces anchored to official statistics and quotes from insurance industry representatives. First-person or deeply reported human stories are rare, and the freelance workforce specifically (as distinct from small-business owners with employees) is consistently underserved.
Outlet-by-Outlet Notes
National broadsheet press: Covered primarily as a healthcare policy story tied to legislative cycles. Typical format is 800–1,200 words, sourced from health economists and government spokespersons. The lived experience of individual freelancers rarely appears. Coverage spikes around open-enrollment periods then drops off.
Personal finance magazines: Treat the subject as a consumer decision guide — how to choose a plan, how to deduct premiums, what to do if you miss enrollment. Useful but transactional. Sources are financial advisors and comparison-site analysts. No investigative depth.
Small-business trade press: Focuses heavily on workers with at least one employee, not solo freelancers. When solo workers appear, they are mentioned as a data category rather than given a voice. Long-form features are rare; most pieces are 400–600-word news items.
Long-form podcast journalism: Two notable series have touched the topic — one focused on the US individual mandate's collapse, one on gig-economy workers in delivery and ride-share sectors. Neither targeted the professional freelance class (designers, writers, consultants). Production values are high but the specific audience of your feature is absent.
Editorial Takeaways
npx claudepluginhub ur-grue/autopunk-media-skills --plugin autopunk-media-skillsAnalyses existing coverage on a topic to identify angles, voices, and questions no outlet has addressed, producing a prioritised list of story opportunities.
Researches competitors' PR coverage across editorial, podcasts, and communities, then generates a tiered outreach list with personalized pitch drafts.
Generates 3-7 journalist-quality story angles from a single company update using newsroom lenses (perspective shift, data, contrarian, news peg). Refuses rephrasings, invented facts, and generic angles.