Generates standard "About [Organisation]" boilerplate paragraphs at three lengths (short, standard, long) for press releases, media statements, and official communications. Useful for creating or updating consistent organisational descriptions.
How this skill is triggered — by the user, by Claude, or both
Slash command
/autopunk-media-skills:boilerplate-writerThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Writes a standard "About [Organisation]" boilerplate paragraph for use at the foot of press releases, media statements, and all official communications materials.
Writes a standard "About [Organisation]" boilerplate paragraph for use at the foot of press releases, media statements, and all official communications materials.
Required: Organisation name; what the organisation does (one sentence); when it was founded; where it operates (geography); size or scale indicator (number of employees, clients served, revenue, locations — at least one concrete figure); website URL.
Optional: Mission statement or founding purpose; notable clients, partners, or certifications; recent recognition or awards; parent company or subsidiary relationship; stock ticker if publicly listed; tone guidance (formal / conversational / mission-driven).
Three variants delivered as standard unless otherwise specified: Standard (40–60 words, one paragraph, full description); Short (20–30 words, for footnotes and email signatures); Long (80–120 words, for press kit About pages). All in third person. No first-person language. No exclamation marks. No "world-leading" or "industry-leading" unless a source is given. Tone: professional, factual, unexcited.
Organisation name: Fernwood Institute What it does: Provides professional development training for public sector managers across the United Kingdom Founded: 2004 Geography: UK-wide; some international delivery in Ireland and Canada Size: 220 staff, 18,000 professionals trained per year Website: www.fernwoodinstitute.example.co.uk Tone: Professional but accessible — not dry and corporate Notable: Accredited by the Chartered Management Institute
Standard (52 words) Fernwood Institute is a UK-based professional development organisation that trains public sector managers at all career levels. Founded in 2004 and accredited by the Chartered Management Institute, Fernwood delivers programmes to more than 18,000 professionals each year across the United Kingdom, Ireland, and Canada. (www.fernwoodinstitute.example.co.uk)
Short (26 words) Fernwood Institute is a UK professional development organisation training more than 18,000 public sector managers annually. Accredited by the Chartered Management Institute. (www.fernwoodinstitute.example.co.uk)
Long (98 words) Fernwood Institute is a UK-based professional development organisation dedicated to strengthening leadership capability across the public sector. Founded in 2004, Fernwood delivers accredited management training to more than 18,000 professionals per year at every career stage — from new team leaders to senior directors. Programmes are delivered in person and online across the United Kingdom, with international delivery in Ireland and Canada. Fernwood is accredited by the Chartered Management Institute and employs 220 staff across its UK offices. (www.fernwoodinstitute.example.co.uk)
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