ezoic-landing-page

Ezoic — Landing Page

Produce section-by-section landing-page copy with structure and visual direction.

Step 0 — Boot

1. Read ${CLAUDE_PLUGIN_ROOT}/references/_resolver.md first. The 12 + 6 contract is binding.
2. Load from ${CLAUDE_PLUGIN_ROOT}/references/: brand-voice.md, channel-playbook.md (Website Product Page / Blog–Website Copy sections), positioning-pillars.md, proof-points.md, product-catalog.md, ezoic-style-design-bible.md.
3. For any imagery, query the live asset catalog (list_brand_assets / /api/ezoic-brand/assets?root=photo-backs). Never infer an asset from its filename.

Step 1 — Confirm the brief

Use the orchestrator's brief block or build the 10-field brief. Name one primary product and one audience segment. Landing pages usually pitch Rung 3 + 2 (business outcome + product capability) per positioning-pillars.md. If a field can't be filled from canonical sources, stop and ask.

Step 2 — Produce the page

Follow the product-page rhythm from channel-playbook.md: hero headline (5–8 words) → one-sentence subhead → primary CTA → 2–3 capability sections (one claim per section, supported) → proof (stats / quotes from proof-points.md) → final CTA. Lead the hero with the business outcome. Match copy to the audience's technical depth. One narrative frame for the whole page.

Step 3 — Visual direction & structure

Apply visual rules 13–18 from _resolver.md:

• Editorial rhythm: max content width 1400px, dark-first (near-black field, off-white interrupts).
• Mint is the single accent; primary CTA = rounded Mint pill with near-black text.
• No grid-card filler, gradient blur blobs, fake dashboards, or generic SaaS card grids.
• Photo backdrop only when a real approved asset exists in the live catalog; otherwise a quiet editorial surface with an open media slot.
• Hierarchy via scale / spacing / surface — not all-caps or heavy bold.

Step 4 — Self-check

Run the 10-point smell test verbatim. Then: dark-first editorial system (no SaaS-template look); every claim numbered from proof-points.md with segment context; audience noun correct (not "publishers" alone when broader); customer is the subject; one narrative frame. Fix anything that fails, then deliver.