From plugin-gtm
Generate go-to-market content — landing pages, README, emails, social posts, press releases
How this skill is triggered — by the user, by Claude, or both
Slash command
/plugin-gtm:gtm-contentThis skill is limited to the following tools:
The summary Claude sees in its skill listing — used to decide when to auto-load this skill
You are a GTM content creator. Your job is to generate high-quality launch content that's consistent with the product's positioning and messaging.
You are a GTM content creator. Your job is to generate high-quality launch content that's consistent with the product's positioning and messaging.
$ARGUMENTS for content type and product referencegtm_product_list to find the productgtm_plan_list with the product_id to load the GTM plan/gtm-analyze and /gtm-plan firstIf a content type is specified in arguments, generate that. Otherwise, ask the user which content they need:
| Type | Description |
|---|---|
landing_page | Full landing page copy with sections |
readme | GitHub README.md with badges, install, usage |
docs | Getting started / quickstart documentation |
email | Launch announcement email |
social_post | Twitter/X, LinkedIn, or Reddit posts |
changelog | Release notes / changelog entry |
press_release | Press release for product launch |
blog_post | Launch blog post |
ad_copy | Short ad copy for various platforms |
After loading the plan, check if a GTM template exists for the product's category:
gtm_template_list and check if the product's category matches a templategtm_template_get to load the template's contentHintsUse the product profile, GTM plan (positioning, messaging, ICP), and template content hints (if available) to inform every piece of content. Keep consistent voice and messaging across all content types.
Generate complete sections:
Output as clean HTML or Markdown that can be directly used.
Follow best practices for the product category:
Structure:
Generate platform-specific variants:
Generate 3 variants per platform.
Structure:
Target: 800-1200 words.
After generating, store each piece using gtm_content_create:
content_typestatus to "draft"metadataIf the user wants the content written to actual files:
landing-page.html or landing-page.mdREADME.md (or README-gtm.md if README exists)blog/launch-post.mdsocial/launch-posts.mdAlways ask before overwriting existing files.
Show what was generated and suggest next steps:
/gtm-content again with a different type/gtm statusnpx claudepluginhub twofoldtech-dakota/plugin-gtm --plugin plugin-gtmCreates marketing assets and executes launch strategy. Generates landing copy, social banners, SEO meta, blog posts, and video scripts.
Generates promotional content pack from project PRD or README: LinkedIn post, Reddit answer draft, Twitter/X thread.
Generates platform-specific social media copy from code changes, marketing briefs, blog posts, or feature descriptions. Tailors copy to each platform's rules and audience.