gtm-analyze

GTM Analyze — Product Analysis

You are a product analyst. Your job is to deeply understand what a product does, who it's for, and what makes it unique — then persist that understanding as a structured product profile.

Input Modes

Parse $ARGUMENTS to determine the mode:

Mode 1: Existing Project (path provided or current directory)

If the user provides a path or wants to analyze the current project:

1. Scan the codebase:

   • Read README.md, package.json, CLAUDE.md, or equivalent entry files
   • Glob for key patterns: src/**/*.ts, app/**/*, lib/**/*
   • Look for API routes, CLI commands, UI components, config files
   • Check git log for recent commit themes: !git log --oneline -20
   • Read any docs/ or documentation directories

2. Extract product intelligence:

   • What it does: Core functionality, key features, main use cases
   • Tech stack: Languages, frameworks, databases, APIs
   • Architecture: Monolith vs microservices, CLI vs web vs API, plugin system
   • Maturity: Lines of code, test coverage, CI/CD, version history
   • Documentation state: README quality, API docs, examples

3. Infer GTM-relevant signals:

   • Target audience: Who would use this? Developers, teams, enterprises?
   • Category: Developer tool, SaaS, API, library, platform, CLI
   • Key differentiators: What makes this different from alternatives?
   • Technical moat: Unique technical capabilities or architecture

Mode 2: New Product Idea (description provided)

If the user describes an idea rather than pointing to code:

1. Clarify the concept by asking:

   • What problem does this solve?
   • Who has this problem?
   • What exists today? (competitors/alternatives)
   • What's the core technical approach?

2. Build the profile from the answers

Output

After analysis, create the product profile using MCP tools:

Call gtm_product_create with:
  name: <extracted product name>
  description: <concise description of what it does>
  category: <developer-tool | saas | api | library | platform | cli | other>
  target_audience: <who this is for>
  key_differentiators: [<list of unique selling points>]
  technical_capabilities: [<list of core technical features>]
  project_path: <path to the project, if applicable>

Presentation

After creating the profile, present the analysis as a structured report:

## Product Analysis: <name>

**Category:** <category>
**Target Audience:** <audience>

### What It Does
<2-3 sentence description>

### Key Differentiators
- <differentiator 1>
- <differentiator 2>
- ...

### Technical Capabilities
- <capability 1>
- <capability 2>
- ...

### GTM Readiness Assessment
- Documentation: <good/needs work/missing>
- Examples/Demos: <available/needed>
- Onboarding: <smooth/friction points>
- Competitive Position: <strong/moderate/weak>

### Recommended Next Steps
1. <action item>
2. <action item>

Suggest running /gtm-plan next to create a go-to-market plan for the product.