skill-005-search-partners-performance

Skill 005: Search Partners Network Performance Review

Purpose

Segment and analyze Search Partners performance separately from Google Search. Search Partners often underperform on conversion rate by 30-50%; disabling them can immediately improve ROAS.

Data Requirements

Data Source: Custom GAQL Required

The standard export does not include network-segmented metrics.

GAQL Query:

SELECT
  campaign.id,
  campaign.name,
  campaign.network_settings.target_search_network,
  segments.ad_network_type,
  metrics.impressions,
  metrics.clicks,
  metrics.cost_micros,
  metrics.conversions,
  metrics.conversions_value
FROM campaign
WHERE segments.date DURING LAST_30_DAYS
  AND campaign.status = 'ENABLED'
  AND campaign.advertising_channel_type = 'SEARCH'

Run via /google-ads:get-custom with query name search_partners_performance.

Analysis Steps

1. Fetch network-segmented data: Run custom GAQL query; separate SEARCH vs SEARCH_PARTNERS segments
2. Calculate performance by network: For each campaign, calculate CTR, CPC, Conv Rate, CPA, ROAS for both networks
3. Compare performance: Calculate delta between Search Partners and Google Search metrics
4. Identify underperformers: Flag campaigns where Search Partners conv rate is >30% lower than Google Search
5. Calculate waste: Estimate monthly savings from disabling Search Partners on underperforming campaigns

Thresholds

Condition	Severity
Search Partners conv rate >50% lower than Google Search	Critical
Search Partners enabled with 0 conversions and >$100 spend	Critical
Search Partners conv rate >30% lower than Google Search	Warning
Search Partners CPA >2x Google Search CPA	Warning

Output

Use Short format by default. Use Detailed if user requests comprehensive analysis.

Short:

## Search Partners Performance Audit
**Account:** [Name] | **Analyzed:** [X] campaigns | **Issues:** [Y]

### Critical ([Count])
- **[Campaign]**: Search Partners CPA $[X] vs Google $[Y] (>50% worse) → Disable Search Partners

### Warnings ([Count])
- **[Campaign]**: Search Partners conv rate [X]% vs Google [Y]% → Monitor or disable

### Recommendations
1. Disable Search Partners on [X] campaigns (saves ~$[Y]/month)
2. Keep Search Partners on [X] campaigns where performance is within 15%

Detailed adds:

• What Was Checked (network segmentation, metrics calculated)
• Network comparison table (Cost, Conv, Conv Rate, CPA, ROAS by network)
• Campaign-level breakdown with performance deltas
• Total waste calculation