hormozi-offers

Hormozi Offers — Skill v1.0

"Make people an offer so good they would feel stupid saying no." — Travis Jones (cited by Hormozi) "An offer is the thing you say to someone to get them to give you money."

This skill operationalizes the complete $100M Offers framework into 4 executable workflows. Use in conjunction with hormozi-leads (traffic), hormozi-scale (growth), and hormozi-money (monetization).

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Workflow Selection

Intent	Workflow
"Is my offer good?" / "Why isn't this converting?"	→ Workflow 1: Value Equation Scorer
"Build me an offer" / "Make this irresistible"	→ Workflow 2: Grand Slam Offer Builder
"What should I name this?" / "Make the name convert"	→ Workflow 3: MAGIC Naming Engine
"Make my claims believable" / "Build credibility"	→ Workflow 4: Proof Stack Builder

For new launches: chain 2 → 3 → 4 → then hand off to hormozi-leads for acquisition.

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Workflow 1: Value Equation Scorer {#wf1}

Source: $100M Offers, Chapter 6

The Formula (Verbatim)

Value = (Dream Outcome × Perceived Likelihood of Achievement)
        ÷ (Time Delay × Effort & Sacrifice)

Component	Measures	Direction	Scale
Dream Outcome	Desirability of promised transformation	MAXIMIZE	1–100
Perceived Likelihood	Believability that THIS person will succeed	MAXIMIZE	1–100
Time Delay	Wait until first meaningful result	MINIMIZE	0.01–1.0
Effort & Sacrifice	Customer work, change, or loss required	MINIMIZE	0.01–1.0

Perfect = 1,000,000. Denominator components (Time/Effort) have multiplied impact — fixing them is usually 2–5x more powerful than improving the numerator.

Scoring Tiers

Score	Rating	Decision
1,000,000+	🏆 Grand Slam	Scale spend immediately
500k–999k	⭐⭐⭐ Elite	Minor tweaks, then scale
100k–499k	⭐⭐ Strong	1–2 improvements needed
20k–99k	⭐ Decent	Viable but leaving money on table
5k–19k	⚠️ Weak	Rework before any marketing spend
< 5k	🚨 Broken	DO NOT run ads. Rebuild the offer.

The 4 Fastest Levers

1. Unconditional guarantee → maximum Likelihood lift (removes all purchase risk)
2. Done-for-you element → crushes Effort score (denominator = multiplied impact)
3. 7-day quick win deliverable → crushes Time score (denominator = multiplied impact)
4. Niche the ICP 2 levels → lifts Dream score (specificity = believability)

Output: Hormozi Offer Score Report

═══════════════════════════════════════
   HORMOZI OFFER SCORE REPORT v1.0
   Source: $100M Offers, Chapter 6
═══════════════════════════════════════
OVERALL SCORE:  [X]
RATING:         [emoji + tier label]
VS PERFECT:     [X]%

── COMPONENT BREAKDOWN ─────────────
Dream Outcome:        [X]/100
Perceived Likelihood: [X]/100
Time Delay:           [X] (lower = better)
Effort & Sacrifice:   [X] (lower = better)

── DENOMINATOR ALERT ───────────────
[Flag if Time > 0.3 or Effort > 0.3 — MULTIPLIED priority]

── WEAKNESSES (priority order) ─────
1. [Component]: [issue] → FIX: [specific action]
2. [Component]: [issue] → FIX: [specific action]

── IMPROVEMENT SCENARIOS ───────────
• [Change] → projected score: [X] (+[delta])

── BOTTOM LINE ─────────────────────
[Single highest-leverage action to take today]
═══════════════════════════════════════

Deep dive: references/value-equation.md — 10 scored examples across niches.

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Workflow 2: Grand Slam Offer Builder {#wf2}

Source: $100M Offers, Chapters 8–16 + 7 Course Checklists

Definition (verbatim from book)

"An offer you present to the marketplace that cannot be compared to any other product or service available, combining an attractive promotion, an unmatchable value proposition, a premium price, and an unbeatable guarantee with a money model that allows you to get paid to get new customers."

The Full 8-Layer Stack

Layer 1 — Market & Niche Selection (Checklist I)

Four non-negotiables. All must score ≥ 7/10:

• Massive Pain — "The pain is the pitch." Proportional pain = proportional price
• Purchasing Power — Can they afford premium? (The unemployed resume counter-example)
• Easy to Target — Are they gathered? (associations, communities, job titles, events)
• Growing Market — Tailwinds amplify everything; headwinds kill even good offers

Niche down 3–4 levels. Same content at Level 4 niche = 100x price of Level 0:

Health → Weight Loss → Post-Partum → Keto Without Meal Prep for Breastfeeding Moms

Layer 2 — Dream Outcome

• "From [painful current state] to [vivid future state] in [specific timeframe]"
• Add downstream benefits: "...which means [next benefit], which means [identity shift]"
• Specificity increases Dream score: "23 lbs in 6 weeks" > "lose weight"

Layer 3 — Problem → Solution Matrix (Checklist V)

• List EVERY obstacle before, during, and after the goal
• For each: what makes it faster? Easier? More enjoyable? More believable?
• This list becomes your deliverable architecture

Layer 4 — Delivery Cube (Checklist V — 6 dimensions)

Dimension	Options	Highest Value
Group ratio	1-on-1 · Small group · One-to-many	1-on-1
Effort level	DIY · DWY · DFY	DFY (max impact)
Support type	SMS · Chat · Email · Phone · Zoom	Dedicated/live
Consumption	Live · Recorded · Written · Audio · Video	Live
Speed	24/7 · Business hours · Scheduled	24/7
10x/1/10th	What at 10x price? What at 1/10th with MORE value?	Use as design test

DFY is the single highest-leverage Delivery Cube choice — it collapses Effort to minimum.

Layer 5 — Trim & Stack (Checklist VI)

• Remove: high-cost + low perceived value items
• Keep: low-cost + high perceived value items
• Format as a value table — every line item gets a standalone dollar value

Layer 6 — Pricing Architecture (Checklist III)

• Value Anchor = sum of all standalone values (state this first)
• Actual Price = minimum 10x below stated value
• Rule: Be more expensive than everyone by enough to cause a pause
• "Higher prices get people better results (and are therefore ethical)"

Layer 7 — Bonus Stack (Checklist IX — "The Sizzle")

• Present AFTER price is stated — never before
• Each bonus solves a perceived remaining obstacle
• Every bonus gets: (a) why it solves a problem, (b) what it is, (c) what it does for them, (d) how it makes things faster/easier
• Always ascribe a price and justify it
• Stack bonuses, never discounts — discounts signal low value; bonuses amplify it
• Tools & checklists > additional trainings (lower effort = higher Value Equation score)

Layer 8 — Risk Reversal (Checklist X)

Guarantee Type	Best Used When
Unconditional	Maximum trust needed; high-confidence offer
Conditional	Can specify completion criteria; keeps skin in game
Outsized Refund (2–3x)	Category disruptor; extreme confidence in results
Service Guarantee	Keep working free until result; recurring programs
Performance / Revshare	B2B; align incentives with client outcome
Anti-Guarantee	"All sales final" — exploding opportunity, high trust
First Outcome Guarantee	Cover ancillary costs until first win
Delayed Second Payment	No billing until first result achieved

Match guarantee terms to your program's activation points — the actions that actually drive success.

Layer 8B — Scarcity & Urgency (Checklists VII–VIII — must be REAL)

Scarcity: client cap · cohort cap · weekly cap (all real constraints) Urgency: cohort start date · seasonal window · bonus expiry · exploding opportunity

Manufactured scarcity destroys trust permanently. Never fake it.

Output Format

Deliver the full landing page architecture:

1. Headline (MAGIC formula — from Workflow 3)
2. Dream outcome statement (from/to/timeframe)
3. Benefit bullets (one per obstacle from the Problem→Solution Matrix)
4. Value stack table (all deliverables + standalone values + total)
5. Price reveal (value anchor → price → savings statement)
6. Bonus stack (each bonus with name, value, and benefit)
7. Guarantee copy (chosen type + exact wording)
8. Scarcity/urgency element
9. Single CTA

Deep dive: references/grand-slam-stack.md — 5 complete worked offers.

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Workflow 3: MAGIC Naming Engine {#wf3}

Source: $100M Offers, Checklist XI — "Product Naming"

The MAGIC Formula

M — Make A Magnetic Reason Why
A — Announce Your Avatar
G — Give Them a Goal
I — Indicate a Time Interval
C — Complete with a Container Word

Example breakdown: "Free 6-Week Lean Challenge for Busy Moms"

• M = Free (magnetic reason — zero cost barrier)
• A = Busy Moms (avatar — specific, self-identifying)
• G = Lean (goal — aspirational but concrete)
• I = 6-Week (time interval — specific, bounded)
• C = Challenge (container word — frames the experience)

Container Word Library

Challenge · Program · Blueprint · System · Formula · Method · Framework · Accelerator · Sprint · Bootcamp · Academy · Workshop · Masterclass · Playbook · Protocol · Roadmap · Course · Cohort · Experience

Magnetic Reason Examples

Free · New · Proven · Secret · Exclusive · Private · Guaranteed · Breakthrough · Limited · Insider

Refresh Order (hardest → easiest — work in reverse)

Monetization structure → Enhancer → Duration → Headline → Body copy → Creative

Output

Generate 5 MAGIC-named variants + top recommendation with reasoning.

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Workflow 4: Proof Stack Builder {#wf4}

Source: $100M Proof Checklist — Alex Hormozi (2024)

"Everyone can make the same promise, but no one can have the same proof."

The 13-Axis Proof Hierarchy

Rate current proof on each axis. Higher position = more persuasive:

Axis	Most Persuasive → Least
Format	In-person > Virtual > Screenshot
Timing	Live > Recorded
Processing	Raw > Produced/Edited
Method	Show > Tell
Source	Others > You
Relevance	Identical ICP > Generic
Specificity	Named/personal > Anonymous
Magnitude	Big results > Small results
Recency	Newer > Older
Volume	More proof > Less proof
Validation	Third-party verified > Unverified
Quantification	With specific numbers > Without
Accessibility	Metaphors/analogies > Jargon

Output

For each claim that needs proving:

1. Claim statement — what must be believed
2. Current proof rating — score on each relevant axis
3. Top 3 gaps — highest-leverage axes you're missing
4. Proof acquisition plan — what to capture, how, from whom, by when
5. Assembled proof sequence — ordered for maximum credibility impact

Deep dive: references/proof-hierarchy.md — full axis explanations + acquisition tactics.

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Output Principles (All Workflows)

1. Specific over vague — "14 days" not "quickly"; "92% success rate" not "most clients"
2. Numbers everywhere — quantify every claim; numbers = implicit proof
3. Before/after contrast — painful current state → vivid transformed future
4. Visible value stack — line-item every deliverable with standalone dollar value
5. One CTA — never two options at the close
6. Lead dream, close guarantee — emotion opens, logic justifies, fear stops, guarantee removes
7. Bonuses not discounts — discounts signal desperation; bonuses signal abundance
8. Pain is the pitch — articulate their pain accurately and they almost always buy