From hormozi-offers
Apply Alex Hormozi's $100M Offers framework to design, score, and improve any offer. Trigger when the user asks to: score an offer, improve an offer, build a Grand Slam Offer, create an irresistible offer, design a guarantee, price an offer, name an offer, build a proof stack, increase conversions, stack bonuses, apply the Value Equation, or use the Delivery Cube. Also trigger on: "make this irresistible", "why isn't my offer converting", "how should I price this", "create a guarantee for my offer", "what should I name this", "nobody believes my claims", "help me prove my results", "build me an offer from scratch".
How this skill is triggered — by the user, by Claude, or both
Slash command
/hormozi-offers:offersThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
> "Make people an offer so good they would feel stupid saying no." — Travis Jones (cited by Hormozi)
"Make people an offer so good they would feel stupid saying no." — Travis Jones (cited by Hormozi) "An offer is the thing you say to someone to get them to give you money."
This skill operationalizes the complete $100M Offers framework into 4 executable workflows. Use in conjunction with hormozi-leads (traffic), hormozi-scale (growth), and hormozi-money (monetization).
| Intent | Workflow |
|---|---|
| "Is my offer good?" / "Why isn't this converting?" | → Workflow 1: Value Equation Scorer |
| "Build me an offer" / "Make this irresistible" | → Workflow 2: Grand Slam Offer Builder |
| "What should I name this?" / "Make the name convert" | → Workflow 3: MAGIC Naming Engine |
| "Make my claims believable" / "Build credibility" | → Workflow 4: Proof Stack Builder |
For new launches: chain 2 → 3 → 4 → then hand off to hormozi-leads for acquisition.
Source: $100M Offers, Chapter 6
Value = (Dream Outcome × Perceived Likelihood of Achievement)
÷ (Time Delay × Effort & Sacrifice)
| Component | Measures | Direction | Scale |
|---|---|---|---|
| Dream Outcome | Desirability of promised transformation | MAXIMIZE | 1–100 |
| Perceived Likelihood | Believability that THIS person will succeed | MAXIMIZE | 1–100 |
| Time Delay | Wait until first meaningful result | MINIMIZE | 0.01–1.0 |
| Effort & Sacrifice | Customer work, change, or loss required | MINIMIZE | 0.01–1.0 |
Perfect = 1,000,000. Denominator components (Time/Effort) have multiplied impact — fixing them is usually 2–5x more powerful than improving the numerator.
| Score | Rating | Decision |
|---|---|---|
| 1,000,000+ | 🏆 Grand Slam | Scale spend immediately |
| 500k–999k | ⭐⭐⭐ Elite | Minor tweaks, then scale |
| 100k–499k | ⭐⭐ Strong | 1–2 improvements needed |
| 20k–99k | ⭐ Decent | Viable but leaving money on table |
| 5k–19k | ⚠️ Weak | Rework before any marketing spend |
| < 5k | 🚨 Broken | DO NOT run ads. Rebuild the offer. |
═══════════════════════════════════════
HORMOZI OFFER SCORE REPORT v1.0
Source: $100M Offers, Chapter 6
═══════════════════════════════════════
OVERALL SCORE: [X]
RATING: [emoji + tier label]
VS PERFECT: [X]%
── COMPONENT BREAKDOWN ─────────────
Dream Outcome: [X]/100
Perceived Likelihood: [X]/100
Time Delay: [X] (lower = better)
Effort & Sacrifice: [X] (lower = better)
── DENOMINATOR ALERT ───────────────
[Flag if Time > 0.3 or Effort > 0.3 — MULTIPLIED priority]
── WEAKNESSES (priority order) ─────
1. [Component]: [issue] → FIX: [specific action]
2. [Component]: [issue] → FIX: [specific action]
── IMPROVEMENT SCENARIOS ───────────
• [Change] → projected score: [X] (+[delta])
── BOTTOM LINE ─────────────────────
[Single highest-leverage action to take today]
═══════════════════════════════════════
Deep dive: references/value-equation.md — 10 scored examples across niches.
Source: $100M Offers, Chapters 8–16 + 7 Course Checklists
"An offer you present to the marketplace that cannot be compared to any other product or service available, combining an attractive promotion, an unmatchable value proposition, a premium price, and an unbeatable guarantee with a money model that allows you to get paid to get new customers."
Layer 1 — Market & Niche Selection (Checklist I)
Four non-negotiables. All must score ≥ 7/10:
Niche down 3–4 levels. Same content at Level 4 niche = 100x price of Level 0:
Health → Weight Loss → Post-Partum → Keto Without Meal Prep for Breastfeeding Moms
Layer 2 — Dream Outcome
Layer 3 — Problem → Solution Matrix (Checklist V)
Layer 4 — Delivery Cube (Checklist V — 6 dimensions)
| Dimension | Options | Highest Value |
|---|---|---|
| Group ratio | 1-on-1 · Small group · One-to-many | 1-on-1 |
| Effort level | DIY · DWY · DFY | DFY (max impact) |
| Support type | SMS · Chat · Email · Phone · Zoom | Dedicated/live |
| Consumption | Live · Recorded · Written · Audio · Video | Live |
| Speed | 24/7 · Business hours · Scheduled | 24/7 |
| 10x/1/10th | What at 10x price? What at 1/10th with MORE value? | Use as design test |
DFY is the single highest-leverage Delivery Cube choice — it collapses Effort to minimum.
Layer 5 — Trim & Stack (Checklist VI)
Layer 6 — Pricing Architecture (Checklist III)
Layer 7 — Bonus Stack (Checklist IX — "The Sizzle")
Layer 8 — Risk Reversal (Checklist X)
| Guarantee Type | Best Used When |
|---|---|
| Unconditional | Maximum trust needed; high-confidence offer |
| Conditional | Can specify completion criteria; keeps skin in game |
| Outsized Refund (2–3x) | Category disruptor; extreme confidence in results |
| Service Guarantee | Keep working free until result; recurring programs |
| Performance / Revshare | B2B; align incentives with client outcome |
| Anti-Guarantee | "All sales final" — exploding opportunity, high trust |
| First Outcome Guarantee | Cover ancillary costs until first win |
| Delayed Second Payment | No billing until first result achieved |
Match guarantee terms to your program's activation points — the actions that actually drive success.
Layer 8B — Scarcity & Urgency (Checklists VII–VIII — must be REAL)
Scarcity: client cap · cohort cap · weekly cap (all real constraints) Urgency: cohort start date · seasonal window · bonus expiry · exploding opportunity
Manufactured scarcity destroys trust permanently. Never fake it.
Deliver the full landing page architecture:
Deep dive: references/grand-slam-stack.md — 5 complete worked offers.
Source: $100M Offers, Checklist XI — "Product Naming"
M — Make A Magnetic Reason Why
A — Announce Your Avatar
G — Give Them a Goal
I — Indicate a Time Interval
C — Complete with a Container Word
Example breakdown: "Free 6-Week Lean Challenge for Busy Moms"
Challenge · Program · Blueprint · System · Formula · Method · Framework · Accelerator · Sprint · Bootcamp · Academy · Workshop · Masterclass · Playbook · Protocol · Roadmap · Course · Cohort · Experience
Free · New · Proven · Secret · Exclusive · Private · Guaranteed · Breakthrough · Limited · Insider
Monetization structure → Enhancer → Duration → Headline → Body copy → Creative
Generate 5 MAGIC-named variants + top recommendation with reasoning.
Source: $100M Proof Checklist — Alex Hormozi (2024)
"Everyone can make the same promise, but no one can have the same proof."
Rate current proof on each axis. Higher position = more persuasive:
| Axis | Most Persuasive → Least |
|---|---|
| Format | In-person > Virtual > Screenshot |
| Timing | Live > Recorded |
| Processing | Raw > Produced/Edited |
| Method | Show > Tell |
| Source | Others > You |
| Relevance | Identical ICP > Generic |
| Specificity | Named/personal > Anonymous |
| Magnitude | Big results > Small results |
| Recency | Newer > Older |
| Volume | More proof > Less proof |
| Validation | Third-party verified > Unverified |
| Quantification | With specific numbers > Without |
| Accessibility | Metaphors/analogies > Jargon |
For each claim that needs proving:
Deep dive: references/proof-hierarchy.md — full axis explanations + acquisition tactics.
Provides UI/UX resources: 50+ styles, color palettes, font pairings, guidelines, charts for web/mobile across React, Next.js, Vue, Svelte, Tailwind, React Native, Flutter. Aids planning, building, reviewing interfaces.
Fetches up-to-date documentation from Context7 for libraries and frameworks like React, Next.js, Prisma. Use for setup questions, API references, and code examples.
npx claudepluginhub tongvtdan/hormozi-consultant --plugin hormozi-offers