competitor-analysis

Competitor Analysis

Compare several accounts head-to-head. For a single account, use creator-analytics.

Setup gate

[ -z "${TIKHUB_API_KEY:-}" ] && echo "Set TIKHUB_API_KEY first (see tikhub-onboarding)."

Workflow

1. Collect the account list (handles/URLs) and the platform(s).
2. For each account, run the creator-analytics workflow (resolve → profile → recent posts → metrics). Use the same post-count cap for every account so the comparison is fair.
3. Build a comparison table: followers, avg engagement, engagement rate, posts/week, top post, median views. One row per account.
4. Rank and summarize: who leads on reach vs. engagement vs. consistency; notable content strategies; gaps/opportunities.

Cost awareness

Cost ≈ (1 profile + N post-pages) × number of accounts. Multiply it out and state the total before running; cap pages and account count. Use calculate_price for an estimate.

Verification gate

1. Every account resolved and has a non-empty post sample.
2. Same sample size/time window across accounts (note any account with fewer posts).
3. Rates within sane bounds.

Red flags

• Comparing accounts with wildly different sample sizes or date ranges — normalize first.
• Treating follower count alone as "winning" — lead with engagement rate.