From dtc-growth-playbook
Auto-loads DTC marketing playbook chunks during audits and strategy work. Triggers on: run an audit, campaign analysis, Meta ads review, ROAS check, creative strategy, email flows, frequency issues, scaling, benchmarks, Andromeda, TOF strategy.
How this skill is triggered — by the user, by Claude, or both
Slash command
/dtc-growth-playbook:playbook-referenceThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Modular marketing science playbook. Load only relevant chunks from `${CLAUDE_PLUGIN_ROOT}/references/`.
Modular marketing science playbook. Load only relevant chunks from ${CLAUDE_PLUGIN_ROOT}/references/.
| Task Type | Load These Files |
|---|---|
| Full client audit | tof-strategy, creative-testing, benchmarks, email-sms, channel-allocation, measurement |
| Meta Ads analysis | andromeda, tof-strategy, creative-testing, scaling-frequency |
| CRO / conversion audit | benchmarks, creative-testing, post-purchase |
| Amazon audit | benchmarks |
| Email / Klaviyo audit | email-sms, list-building, benchmarks |
| New client onboarding | mat-testing, tof-strategy, channel-allocation, list-building |
| Scaling / frequency issues | scaling-frequency, andromeda, tof-strategy |
| Creative review | creative-testing, andromeda |
| Quick benchmark check | benchmarks |
AOV modifiers: $200+ → also high-ticket | <$100 → also low-ticket
${CLAUDE_PLUGIN_ROOT}/references/tof-strategy (three-layer campaign framework), creative-testing (Hook/Body/CTA, 3:2:2, 70/20/10), mat-testing (VP testing, messaging architecture), andromeda (Meta algorithm, creative diversity, learning phase), scaling-frequency (frequency thresholds by AOV, scaling sequence), high-ticket (AOV $200+), low-ticket (AOV <$100), email-sms (flows vs campaigns, Klaviyo benchmarks), benchmarks (funnel targets with sources), measurement (attribution, incrementality, cross-validation), channel-allocation (channel roles, seasonal budgets), list-building (popups, first-party data, segmentation), post-purchase (retention, cross-sell, flows)
npx claudepluginhub tdeeh8/dtc-growth-playbook --plugin dtc-growth-playbookProvides UI/UX resources: 50+ styles, color palettes, font pairings, guidelines, charts for web/mobile across React, Next.js, Vue, Svelte, Tailwind, React Native, Flutter. Aids planning, building, reviewing interfaces.
Fetches up-to-date documentation from Context7 for libraries and frameworks like React, Next.js, Prisma. Use for setup questions, API references, and code examples.