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From product-management
Identifies beachhead market segment for product launch by evaluating burning pain, willingness to pay, winnable share, and referral potential. For initial customer targeting and GTM planning.
How this skill is triggered — by the user, by Claude, or both
Slash command
/product-management:beachhead-segmentThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Identify the first beachhead market segment for product launch. This skill evaluates potential market segments against key criteria to find your initial winning segment that enables fast PMF validation and adjacent expansion.
Identify the first beachhead market segment for product launch. This skill evaluates potential market segments against key criteria to find your initial winning segment that enables fast PMF validation and adjacent expansion.
Does this segment experience an acute, unmet problem?
Does this segment have budget and motivation to pay for a solution?
Can you realistically capture 60-70% of this segment in 3-18 months?
Will customers naturally refer or recommend to others?
Brainstorm all possible target segments:
Validate burning pain in each segment:
Determine budget and economic viability:
Assess realistic market share potential:
Map expansion opportunities:
Choose your primary launch segment:
Use $ARGUMENTS to pass:
A beachhead segment analysis including:
Based on Geoffrey Moore's beachhead market strategy in "Crossing the Chasm." Focuses on finding the smallest winnable, referenceable market that validates PMF and enables expansion.
npx claudepluginhub sueytame/claude-skills-collection --plugin product-managementIdentifies beachhead market segment for product launch by evaluating burning pain, willingness to pay, winnable share, and referral potential. For initial customer targeting and GTM planning.
Use this skill when the user asks about "beachhead market", "initial market", "where to start", "narrowing our target market", "first customer segment", "go narrow first", "crossing the chasm strategy", "wedge strategy", "who to focus on first", or wants to identify the specific niche to own before expanding. Also use this skill when the user is unsure which segment to prioritize among several options.
Identifies 3-5 customer segments for a product with demographics, JTBD, pain points, gains, product fit, and competition analysis. Use for market exploration, audience targeting, or expansion evaluation.