Social Media Guide

Social Media Guide

This skill should be used when users want to post to social media platforms, understand platform-specific workflows, or need guidance on publishing content via Chrome browser automation. Trigger phrases include: "post to instagram", "facebook post", "linkedin post", "twitter post", "tiktok post", "schedule post", "publish content".

Chrome Browser Automation Workflows

All posting actions use the Claude Chrome extension. The user must be logged into their social media accounts in Chrome.

General Workflow Pattern

1. Open platform via mcp__claude-in-chrome__navigate
2. Wait for page to load
3. Find post creation element using mcp__claude-in-chrome__find or mcp__claude-in-chrome__read_page
4. Click to open composer using mcp__claude-in-chrome__computer
5. Enter text using mcp__claude-in-chrome__form_input or mcp__claude-in-chrome__computer (type action)
6. Prompt user to manually add images/videos (cannot automate file uploads from disk)
7. Confirm with user before clicking Post/Publish
8. Take screenshot for records

Platform-Specific Posting

Instagram (Web)

URL: https://www.instagram.com

Workflow:

1. Navigate to instagram.com
2. Click the "+" (Create) button in the navigation
3. Select "Post" from dropdown
4. User must manually select image/video
5. Click "Next" to proceed to caption
6. Enter caption text
7. Add location if desired
8. Confirm before clicking "Share"

Limitations:

• Cannot upload images directly via automation
• Stories must be done via mobile
• Reels have complex editing that requires manual work

Facebook (Web)

URL: https://www.facebook.com

Workflow:

1. Navigate to facebook.com
2. Find "What's on your mind?" composer box
3. Click to expand
4. Enter post text
5. User adds media if needed
6. Select audience (Public, Friends, etc.)
7. Confirm before clicking "Post"

For Pages:

1. Navigate to facebook.com/[page-name]
2. Click "Create post" button
3. Follow same flow

LinkedIn (Web)

URL: https://www.linkedin.com

Workflow:

1. Navigate to linkedin.com/feed
2. Click "Start a post" button
3. Enter post text in composer
4. User adds media if needed
5. Confirm before clicking "Post"

For Company Pages:

1. Navigate to linkedin.com/company/[company-name]
2. Click "Start a post"
3. Follow same flow

Twitter/X (Web)

URL: https://twitter.com or https://x.com

Workflow:

1. Navigate to twitter.com/home
2. Find "What is happening?!" composer
3. Click to focus
4. Enter tweet text (max 280 chars)
5. User adds media if needed
6. Confirm before clicking "Post"

For Threads:

1. Type first tweet
2. Click "+" to add more tweets
3. Complete thread
4. Confirm before posting all

TikTok (Web)

URL: https://www.tiktok.com/upload

Workflow:

1. Navigate to tiktok.com/upload
2. User must manually upload video
3. Enter caption text
4. Add hashtags
5. Configure settings (comments, duet, stitch)
6. Confirm before clicking "Post"

Note: TikTok web has limited features compared to mobile app

Best Posting Times

General Guidelines (User's Local Time)

Platform	Best Days	Best Times
Instagram	Tue-Fri	11am-1pm, 7-9pm
Facebook	Wed-Fri	1-4pm
LinkedIn	Tue-Thu	7-8am, 12pm, 5-6pm
Twitter	Tue-Wed	9am-12pm
TikTok	Tue-Thu	7-9pm

By Audience Type

B2B Audiences:

• Best: Tuesday-Thursday, business hours
• Avoid: Weekends, Monday mornings, Friday afternoons

B2C Audiences:

• Best: Evenings (7-9pm), weekends
• Platform-specific variations apply

Latin America Considerations:

• Adjust for time zones (GMT-3 to GMT-8)
• Lunch hours (1-3pm) often have high engagement
• Late evenings (9-11pm) work well

Image and Video Requirements

Image Sizes

Platform	Feed Post	Story	Profile
Instagram	1080x1080, 1080x1350	1080x1920	320x320
Facebook	1200x630, 1200x1200	1080x1920	170x170
LinkedIn	1200x627, 1080x1080	N/A	400x400
Twitter	1200x675, 1200x1200	N/A	400x400
TikTok	N/A	1080x1920	200x200

Video Specifications

Platform	Max Length	Optimal Length	Aspect Ratio
Instagram Reels	90 sec	15-30 sec	9:16
Instagram Feed	60 min	30-60 sec	1:1, 4:5
Facebook	240 min	1-3 min	16:9, 1:1
LinkedIn	10 min	30-90 sec	1:1, 16:9
Twitter	2:20 min	15-45 sec	16:9, 1:1
TikTok	10 min	21-34 sec	9:16

Engagement Best Practices

Post-Publishing Checklist

1. Respond to comments within first hour
2. Engage with similar content in your niche
3. Share to Stories (Instagram, Facebook)
4. Cross-post to other platforms if appropriate

Community Management

• Reply to all comments within 24 hours
• Use questions to encourage more engagement
• Pin best comments to top
• Address negative comments professionally

Error Handling

Common Issues

"Unable to post":

• Check if logged into correct account
• Verify no content policy violations
• Try refreshing the page
• Check for platform outages

"Character limit exceeded":

• Shorten content to fit platform limits
• Move extra content to comments

"Image upload failed":

• Verify image meets size requirements
• Try different file format (JPG, PNG)
• Reduce file size if too large

"Account restricted":

• Check platform notifications for violations
• Wait if temporary restriction
• Contact platform support if needed