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From digital-marketing
This skill should be used when users ask about planning marketing campaigns, defining target audiences, setting campaign goals, choosing platforms, or allocating budgets. Trigger phrases include: "plan a campaign", "marketing strategy", "define my audience", "set campaign goals", "which platforms should I use", "how much should I spend".
How this skill is triggered — by the user, by Claude, or both
Slash command
/digital-marketing:campaign-strategyThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
This skill should be used when users ask about planning marketing campaigns, defining target audiences, setting campaign goals, choosing platforms, or allocating budgets. Trigger phrases include: "plan a campaign", "marketing strategy", "define my audience", "set campaign goals", "which platforms should I use", "how much should I spend".
This skill should be used when users ask about planning marketing campaigns, defining target audiences, setting campaign goals, choosing platforms, or allocating budgets. Trigger phrases include: "plan a campaign", "marketing strategy", "define my audience", "set campaign goals", "which platforms should I use", "how much should I spend".
There are three main types of marketing objectives. Choose based on business goals:
Define your target audience using these dimensions:
"My target audience is [demographics] who [psychographic trait] and struggle with [pain point]. They want to [goal/aspiration] and typically [behavioral trait]."
Example: "My target audience is small business owners aged 30-45 in Latin America who value efficiency and struggle with time management. They want to grow their business sustainably and typically research solutions on Instagram and LinkedIn."
| Objective | Content Creation | Paid Ads | Testing |
|---|---|---|---|
| Awareness | 30% | 60% | 10% |
| Engagement | 50% | 40% | 10% |
| Conversion | 20% | 65% | 15% |
Choose platforms based on audience and objective:
| Platform | Best For | Audience Age | Content Type |
|---|---|---|---|
| Visual brands, lifestyle, B2C | 18-44 | Images, Reels, Stories | |
| Local business, community, 35+ | 25-55 | Posts, Groups, Events | |
| B2B, professional services | 25-54 | Articles, thought leadership | |
| TikTok | Young audience, viral content | 16-34 | Short video, trends |
| Twitter/X | News, tech, real-time | 25-49 | Text, conversations |
Match KPIs to your objective:
When defining a campaign, document these elements:
npx claudepluginhub spulido99/claude-toolkit --plugin digital-marketingBuilds multi-channel campaign plans with audience targeting, channel mix, budget allocation, phased timeline, and KPIs. Useful for marketing campaign strategy.
Generates campaign briefs with objectives, audience, messaging, channel strategy, week-by-week content calendar, and metrics for product launches, lead-gen, or awareness campaigns.
Generates a 9-section global campaign brief (context, objectives, target, message, creative, channels, timeline, deliverables, risks). Reads a product-marketing context file and asks targeted questions before drafting.