cold-email

Cold Email for Dev Studios

Skywalking sells technical services (custom development, AI tooling, automation) to companies in LATAM and beyond. Buyers are people who have been pitched a thousand times and have good filters.

One rule: earn the right to ask for time before asking for it.

Before Writing

• Prospect: Name, title, company, industry.
• Signal: Why NOW? (GitHub activity, job posting, product launch, funding, LinkedIn post, tech stack change.)
• Offering: What exact service is relevant to this person's context?
• Ask: One thing you want from this email. (Call, reply, intro?)
• Channel: Email, LinkedIn DM, or WhatsApp follow-up?
• Language: ES or EN based on prospect's location and LinkedIn language.

Principles

Personalization is proof you did your homework. Reference something specific: a repo they published, a stack they use, a problem their job posting reveals.

Short is respectful. Under 120 words for first touch. They are busy. You are interrupting.

One ask per email. "Would a 20-minute call this week make sense?" is a clear ask. "Let me know if you'd like to explore synergies" is not.

LATAM norms: Relationship > transaction. First email can warm, not close. WhatsApp follow-up after a reply is normal and expected. LinkedIn is a primary channel.

Sequence structure:

• Email 1: Specific problem + specific signal. No pitch. End with a question.
• Email 2 (3 days): Add one piece of proof (case study link, metric). Restate ask.
• Email 3 (5 days): Short close or break-up. "I'll stop following up — if timing changes, I'm here."
• WhatsApp (after any reply): Conversational, brief. Never cold-blast on WhatsApp.

Personalization Signals to Mine

• GitHub: What are they building? What language? Open issues that reveal pain?
• LinkedIn: Recent posts, job changes, company milestones, tech stack in bio.
• Job postings: What are they hiring for? That's what they're struggling with.
• Product Hunt/Twitter: Recent launches reveal priorities.

Output Format

## Outreach: [Prospect Name / Persona]

**Signal used:** [specific trigger]
**Offering:** [what we're positioning]
**Ask:** [one action]
**Channel:** [email / LinkedIn / WhatsApp]
**Language:** [ES / EN]

---

Subject: [under 50 chars, no clickbait]

[Email body — under 120 words]

[CTA — one sentence]

---

**Follow-up 2 (day 3):**
[body]

**Follow-up 3 (day 8):**
[body]

**WhatsApp follow-up (after reply):**
[under 3 sentences]

Anti-Patterns

• "I came across your company and was impressed..." (no signal)
• Listing all services in email 1 (pitch overload)
• "Just checking in" as follow-up subject (valueless)
• Attachments in first touch (spam filters)
• Calendly link in email 1 before any rapport