content-campaign

SAS-AM Content Campaign Orchestrator

Orchestrate the full SAS-AM content pipeline from a single brief — creating a downloadable artefact, gating it behind email capture, publishing a supporting article to Webflow, and promoting it on LinkedIn.

Pipeline Overview

Brief → Artefact → Gate → Article → LinkedIn Post
         ↓                  ↓            ↓
   sas-presentation    nano-banana-2   nano-banana-2
   (dependency)        (hero image)    (social image)

Stage	Skill	Output
1. Artefact	sas-presentation (dependency)	Interactive HTML (scorecard, checklist, template)
2. Gate	email-gate (this plugin)	Webflow embed HTML with lead capture → Cortex4
3. Article	webflow-content-creator (this plugin)	SEO-optimised article on sas-am.com/resources
4. Promotion	linkedin-post-generator (this plugin)	LinkedIn post promoting the article
Images	nano-banana-2 (dependency)	Hero image (article) + social graphic (LinkedIn)

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Campaign Interview

Conduct the interview in order, one question at a time. Gather the full brief before starting any production.

Q1: Campaign Topic

"What is the core topic or theme for this campaign?"

A) Maintenance strategy / planning B) Asset condition / monitoring C) AI / ML for asset management D) Risk and reliability E) Maturity assessment F) Something else — describe it

Q2: Target Sector

"Which sector is this campaign targeting?"

A) Local Government B) Water C) Resources & Minerals D) Transport E) Health F) Defence G) Cross-sector (general)

Q3: Artefact Type

"What downloadable artefact will anchor this campaign?"

A) Interactive scorecard / benchmarking tool B) Audit checklist C) Business case template D) Maturity assessment E) Technical guide / how-to F) Something else — describe it

Q4: Artefact Details

"Describe the artefact in more detail:

• What will it help the reader do?
• How many sections or questions should it have?
• Any specific scoring or methodology?"

Q5: Key Evidence

"What real evidence, stories, or data do you have for the article?

• Client outcomes or project results (with permission)
• Industry statistics
• Personal experience or observations
• Contrarian viewpoints or myths to bust"

Q6: CTA Goal

"What is the ultimate call-to-action for this campaign?"

A) Book a diagnostic conversation B) Request a maturity assessment C) Download the artefact (top of funnel only) D) Contact us for a proposal E) Something else

Q7: Urgency & Timeline

"Any timing considerations?"

A) Tied to an event, conference, or tender B) Seasonal relevance (end of financial year, budget cycle) C) No specific timing — evergreen content D) Other — describe

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Production Workflow

After completing the interview, execute each stage sequentially. Present the output of each stage to the user for approval before proceeding to the next.

Stage 1: Create Artefact

Invoke /sas-presentation (external dependency) with the artefact brief from Q3–Q4.

Input to sas-presentation:

• Presentation type based on artefact type (scorecard, checklist, template)
• Topic and sector from Q1–Q2
• Methodology and sections from Q4

Output: Interactive HTML file saved to the working directory.

Gate check: Present the artefact to the user. Ask: "Does this artefact look right? Any adjustments before we gate it?"

Stage 2: Generate Email Gate

Invoke the email-gate skill (this plugin) to create the gated download form.

Input to email-gate:

• Artefact title from Q3
• Description from Q4
• Resource slug derived from title
• Icon type matching artefact type
• File path to the artefact from Stage 1

Output: Gate HTML snippet ready for Webflow embed.

Gate check: Present the gate HTML to the user. Ask: "Happy with the gate form? The resource slug will be {slug} and leads go to Cortex4."

Stage 2b: Deploy Asset to Cortex4 Server

After the artefact (Stage 1) and gate form (Stage 2) are approved, deploy the downloadable artefact to the Cortex4 server so the gate API can serve it. Use the automated deployment script:

python3 ${CLAUDE_PLUGIN_ROOT}/skills/email-gate/scripts/deployGate.py deploy \
  <path-to-artefact-from-stage-1> \
  <resource-slug-from-stage-2> \
  "<Artefact Title>"

The script automatically:

1. SCPs the artefact file to the sas-gate assets directory on cortext4
2. Registers the resource slug in resources.json
3. Restarts the sas-gate container
4. Verifies the container is running

Prerequisites: sshpass installed and Tailscale connected.

Gate check: Confirm deployment succeeded. Ask: "Asset deployed to Cortex4. Want me to verify with a test download, or proceed to hero image?"

Stage 3: Generate Hero Image

Invoke /nano-banana-2 (external dependency) to create the hero image for the article.

Input to nano-banana-2:

• Prompt derived from the campaign topic and sector
• Aspect ratio: 16:9 (article hero)
• Size: 2K
• Style: professional, SAS-AM brand-appropriate

Output: Watermarked hero image (JPG).

Gate check: Present the image. Ask: "Does this hero image work for the article? Want to regenerate or adjust the prompt?"

Stage 4: Write Article

Invoke the webflow-content-creator skill (this plugin) with the full campaign context.

Input to webflow-content-creator:

• Topic and sector from Q1–Q2
• Evidence and stories from Q5
• CTA from Q6
• Reference to the gated artefact (embed the gate HTML in the article body)
• Hero image from Stage 3
• Content type: Article
• Tags derived from topic

The article should:

• Lead with the problem the artefact solves
• Provide genuine insight (not just a sales pitch for the download)
• Embed the email gate HTML as a Webflow Custom Code Embed block within the article body
• Include a clear CTA at the end

Output: Article content ready for Webflow CMS.

Gate check: Present the article draft. Ask: "Ready to publish, or want to adjust the content?"

Stage 5: Publish to Webflow

Use webflowPublish.py to publish the article and upload the hero image.

# Create CMS item — pass the nano-banana-2 image path directly.
# The script auto-uploads the image to Webflow Assets and wires it into the CMS item.
python3 ${CLAUDE_PLUGIN_ROOT}/skills/webflow-content-creator/scripts/webflowPublish.py create <collection_id> '{
  "name": "Article Title",
  "slug": "article-title",
  "featured-image": { "file": "./generated-images/hero_final.jpg", "alt": "Hero image alt text" },
  "body-content": "<p>Article HTML...</p>",
  ...
}' --site=<site_id>

Gate check: Ask: "Article is in draft on Webflow. Publish live now, or review in Webflow first?"

Stage 6: Create LinkedIn Post

Invoke the linkedin-post-generator skill (this plugin) to promote the article.

Input to linkedin-post-generator:

• The published article URL
• Campaign topic and key insights from Q5
• All interview material (stories, confessions, contrasts, myths, data)
• CTA: drive traffic to the article (which gates the artefact)

The skill will produce all eligible post formats in parallel via subagents, then recommend the strongest.

Output: LinkedIn post ready to publish.

Gate check: Present the recommended post. Ask: "Ready to publish on LinkedIn, or want to switch formats or adjust?"

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Campaign Summary

After all stages complete, present a campaign summary:

=== Campaign Complete ===

Topic: [campaign topic]
Sector: [target sector]

Artefact: [title] → [file path]
Gate: [resource slug] → leads to Cortex4
Article: [title] → [Webflow URL or draft status]
LinkedIn: [format used] → [ready to post]
Hero Image: [file path]

Lead Capture: gate.sas-am.com → Cortex4 client DB
CTA: [chosen CTA]

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Dependencies

This skill requires the following external plugins to be installed:

Plugin	Purpose	Required
sas-presentation	Creates downloadable artefacts (HTML presentations, scorecards)	Yes
nano-banana-2	Generates hero images and social graphics	Yes

If a dependency is not installed, warn the user and offer to skip that stage (e.g., use an existing artefact or manually provided image).

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Reference Files

• references/campaign-checklist.md — Pre-flight checklist for each campaign stage