From social-media-research-skills
Use when the user wants to analyze active ads from Meta/Facebook, Google, or LinkedIn ad libraries; tear down a competitor's messaging; extract hooks, offers, CTAs, video transcripts, landing page claims, and test ideas from public ads.
How this skill is triggered — by the user, by Claude, or both
Slash command
/social-media-research-skills:ad-library-teardownThis skill is limited to the following tools:
The summary Claude sees in its skill listing — used to decide when to auto-load this skill
Analyze public ads to understand a competitor's messaging, offers, creative strategy, and testing angles. The output should be a practical teardown marketers can use to write better ads or decide what to test.
Analyze public ads to understand a competitor's messaging, offers, creative strategy, and testing angles. The output should be a practical teardown marketers can use to write better ads or decide what to test.
Use this skill when the user asks to:
| Ad library | Search/list endpoint | Detail endpoint | Transcript endpoint |
|---|---|---|---|
| Meta/Facebook | /v1/facebook/adLibrary/search/ads, /v1/facebook/adLibrary/company/ads, /v1/facebook/adLibrary/search/companies | /v1/facebook/adLibrary/ad | /v1/facebook/adLibrary/ad/transcript |
/v1/google/adLibrary/advertisers/search, /v1/google/company/ads | /v1/google/ad | n/a | |
/v1/linkedin/ads/search | /v1/linkedin/ad | n/a |
Find the advertiser
Fetch active ads
Fetch details for representative ads
Cluster messaging Group ads by:
Extract swipeable elements
Recommend tests Suggest tests based on repeated patterns and gaps, not random ideas.
# Ad Library Teardown: {brand}
## Summary
- Ads analyzed: {count}
- Platforms: Meta / Google / LinkedIn
- Main positioning:
- Strongest repeated offer:
## Messaging Angles
| Angle | Evidence | Example ads | Notes |
|---|---|---|---|
## Hooks and Headlines Swipe File
- "..."
- "..."
## Offers and CTAs
| Offer | CTA | Platform | Example |
|---|---|---|---|
## Video Transcript Notes
- [Ad](url): summary, hook, best quote
## What They Appear to Be Testing
1. ...
2. ...
## Recommended Tests for Us
1. ...
2. ...
3. ...
## Sources
- [Ad](url)
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