yandex-direct

Yandex Direct

Use this skill for Yandex Direct campaign management, account audits, optimization, and detailed product documentation lookup.

Scope

• Audit Yandex Direct accounts and campaigns
• Review bidding, keywords, negatives, budgets, and creative quality
• Explain platform behavior using the bundled local documentation
• Ground recommendations in Russian-market benchmarks and Yandex-specific moderation rules

Working Approach

1. Identify whether the task is operational work, troubleshooting, or documentation lookup.
2. For audits and optimization, load the relevant files from references/ and scripts/.
3. For product questions, search the bundled docs/ tree first and read the most relevant articles.
4. Cite the local source path when summarizing specific Yandex Direct behavior.
5. Answer in Russian when the user writes in Russian; otherwise match the user's language.

Bundled References

• references/yandex-audit.md for audit checks
• references/scoring-system.md for weighted audit scoring
• references/benchmarks.md for market CTR, CPC, and CVR baselines
• references/bidding-strategies.md for strategy selection
• references/compliance.md for moderation and compliance rules
• references/image-specs.md for creative specs

Bundled Scripts

• scripts/yd-api.sh for generic API v5 calls
• scripts/yd-report.sh for reports
• scripts/yd-audit.sh for audit collection

Bundled Documentation

The docs/ directory contains the local Yandex Direct documentation set. Search it directly for detailed answers:

rg -n "ретаргетинг|autotargeting|strategy" docs

Key areas include:

• docs/alternative-interfaces/
• docs/campaigns/
• docs/efficiency/
• docs/feeds/
• docs/impression-criteria/
• docs/keywords/
• docs/moderation/
• docs/payments/
• docs/statistics/
• docs/strategies/
• docs/telegram-ads/
• docs/troubleshooting/
• docs/unified-performance-campaign/