From google-ads-toolkit
Otimização e realocação de orçamento entre campanhas Google Ads. Triggers on "otimiza budget", "redistribui orçamento", "limited by budget", "escalar campanha", "cortar campanha".
How this skill is triggered — by the user, by Claude, or both
Slash command
/google-ads-toolkit:budget-optimizeThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Otimização e realocação de orçamento entre campanhas Google Ads.
Otimização e realocação de orçamento entre campanhas Google Ads. Carregar performance-analysis e account-conventions antes.
Campanha com CPA > 3x a meta → flaggar para pausa imediata. Prioridade sobre "aguardar dados".
| Situação | Ação |
|---|---|
| "Limited by budget" + CPA bom | Aumentar budget da campanha |
| Alto spend + zero conversão 7d | Pausar, revisar keywords e copy |
| Impression Share < 50% + bom CPA | Aumentar lance ou budget |
| Quality Score < 6 | NÃO aumentar budget — corrigir primeiro |
SELECT campaign.name,
campaign.status,
campaign_budget.amount_micros,
campaign_budget.explicitly_shared,
metrics.cost_micros,
metrics.conversions,
metrics.cost_per_conversion
FROM campaign
WHERE segments.date DURING LAST_7_DAYS
AND campaign.status = 'ENABLED'
ORDER BY metrics.cost_micros DESC
| Campanha | Budget Atual | CPA | Status |
|---|---|---|---|
| [SR][Gateway] Aprovei.ai | verificar | R$10,47/conv (30d) | ENABLED |
| [BLUE][LEADS][INSTITUCIONAL] | verificar | R$2,99/conv (30d) | ENABLED |
Nota: conversões Google podem não = leads qualificados. Validar com dados da Aprovei.
npx claudepluginhub ronydrop/ads-toolkit --plugin google-ads-toolkitEvaluates ad budget allocation, bidding strategies, and scaling readiness across Google, Meta, LinkedIn, TikTok. Recommends campaigns to kill or scale using 70/20/10 rule, 3x Kill Rule.
Evaluates ad budget allocation and bidding strategies across platforms using 70/20/10 rule, 3x Kill Rule, and 20% scaling rule. Identifies campaigns to kill or scale.
Optimizes advertising budgets across platforms and campaigns based on ROAS/CPA. Recommends reallocations for media planning, funnel-stage budgeting, and spend distribution.