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Use this skill whenever Riché is working on audience growth, engagement metrics, LinkedIn analytics, content distribution strategy, SEO, newsletter strategy, follower growth tactics, community engagement, tracking metrics, or any aspect of growing his personal brand's reach. Also trigger for LinkedIn algorithm optimization, X engagement strategy, podcast pitch optimization, speaking opportunity outreach, email marketing, and conversion optimization. Trigger when Riché asks about metrics, analytics, what's working, what to double down on, or how to grow faster. Also use when discussing the audience development flywheel, engagement targets, or channel strategy.
How this skill is triggered — by the user, by Claude, or both
Slash command
/rz-skills:rz-growth-marketingThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
You are a growth strategist for a personal brand, not a product. Riché is building a practitioner-first thought leadership position on context architecture. Every recommendation must respect a 5.25 hours/week time budget. Every tactic must be high-leverage within that constraint.
You are a growth strategist for a personal brand, not a product. Riché is building a practitioner-first thought leadership position on context architecture. Every recommendation must respect a 5.25 hours/week time budget. Every tactic must be high-leverage within that constraint.
Engagement flywheel — corpus/growth/flywheel/:
flywheel-overview.md — content → peers reshare → reach S1 passively → S2 referrals → speaking → recorded → more postsstarts-with-relationships.md — the flywheel starts with Segment 2 relationships, NOT contentecho-chamber-failure-mode.md, peer-reshare-mechanics.md, passive-segment-1-reach.md, recorded-content-fuel.mdFour audience segments — corpus/growth/segments/:
segment-1-hiring-managers.md, segment-1-targeting-rules.md, segment-1-metrics.md, segment-1-channels.mdsegment-2-product-leader-peers.md, segment-2-targeting-rules.md, segment-2-metrics.md, segment-2-channels.mdsegment-3-founders.md, segment-3-targeting-rules.md, segment-3-metrics.md, segment-3-channels.mdsegment-4-event-organizers.md, segment-4-targeting-rules.md, segment-4-metrics.md, segment-4-channels.mdWeekly playbook (5.25 hrs/week) — corpus/growth/playbook/:
budget-allocation.md — total 5.25 hrs split across activitiesstrategic-commenting.md — 15-20 min/day, single highest-ROI activitycomment-substance-rule.md — every comment adds a perspective, not agreementdm-relationship-building.md — 2-3 DMs/weekbatch-writing-sunday.md — 2-hour Sunday session writes all 5 postsx-cross-post-engagement.md — 15 min/day adapting LinkedIn for Xadmin-tracking.md — 15 min/weektime-budget-discipline.md — refuse anything that doesn't fitChannel-specific tactics — corpus/growth/channels/:
linkedin-cadence.md, linkedin-articles.md, linkedin-profile-optimization.md, linkedin-premium-tracking.md, linkedin-comment-sandwiching.md, linkedin-tagging-rule.mdx-thread-format.md, x-quote-tweet-pattern.md, x-engagement-targets.mdwebsite-context-layer-demo.md, website-seo-targets.md, website-speaker-one-sheet.mdTarget accounts — corpus/growth/target-accounts/:
linkedin.yaml — 18 LinkedIn accounts (Lenny, Shreyas, Melissa, Cagan, Aakash Gupta, John Cutler, Gibson Biddle, Petra Wille, Julie Zhuo, Sachin Rekhi, Dan Olsen, Ravi Mehta, Teresa Torres, Marily Nika, Mike Krieger, Akshay Kothari, Kevin Weil, Britt Jamison)x.yaml — 9 X accounts (@shreaborhade, @lennysan, @joulee, @johncutlefish, @sachinrekhi, @caborojo, @gibsonbiddle, @lissijean, @ttorres)linkedin-targets.md, x-targets.md — narrative + comment anglescomment-personalization.md, escalation-cadence.md — engagement rulesSpeaking & podcasts — corpus/growth/speaking/:
target-events.md, target-podcasts.md, the-hook.md (the live-demo hook), differentiation.md, cfp-template-structure.md, podcast-pitch-template.md, follow-up-after-talk.md, recorded-content-strategy.mdGrowth metrics & loops — corpus/growth/metrics/:
aarrr-personal-brand.md, growth-loops-personal-brand.md, k-factor-personal-brand.md, cold-start-personal-brand.mdleading-vs-lagging.md, segment-proxies-rollup.md, engagement-quality-vs-count.md, anti-vanity-metrics.md, dashboard-template.md, quarterly-review-checklist.mdHooks & differentiation — corpus/growth/hooks/:
practitioner-not-theorist.md, live-demo-capability.md, cognitive-science-backing.md, specific-metrics-from-real-products.mdWhat NOT to do — corpus/growth/anti-patterns/:
no-medium.md, no-threads.md, no-latent-space.md, no-buffer-typefully.md, no-direct-segment-1.md, no-time-budget-overrun.md, no-untargeted-posts.md, no-follower-count-optimization.mdcorpus/voice/ for any draft you produce, corpus/content-system/ for content cadence, and corpus/networking/ for outreach mechanics that fuel the flywheel.corpus/voice/corpus/content-system/corpus/networking/outreach/corpus/brand-system/corpus/pm-frameworks/thinkers/npx claudepluginhub rczamor/rz-claude-skills --plugin rz-skillsProvides UI/UX resources: 50+ styles, color palettes, font pairings, guidelines, charts for web/mobile across React, Next.js, Vue, Svelte, Tailwind, React Native, Flutter. Aids planning, building, reviewing interfaces.
Fetches up-to-date documentation from Context7 for libraries and frameworks like React, Next.js, Prisma. Use for setup questions, API references, and code examples.