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From poppy-intelligence
Analyze Google Ads and Meta Ads performance — CPL, search term waste, keyword quality, campaign breakdowns, ad creative performance, and cross-platform comparisons. Use when asked about ad performance, marketing spend, which ads are working, or what search terms to add/remove.
How this skill is triggered — by the user, by Claude, or both
Slash command
/poppy-intelligence:performance-marketingThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Use this skill when the user asks about:
Use this skill when the user asks about:
poppy_google_ads_overview — Account health: data freshness, spend, leads, CPL, low quality keywords, top waste search terms. Start here for a quick pulse check. Optional days (default 30).
poppy_google_ads_search_terms — Search query report with 6-month validated waste classification. Shows what people actually searched for, whether it converted, and spend. Use days, optional campaign filter, limit.
poppy_google_ads_keywords — Keyword performance with quality score, match type, bid. Use to find low-QS keywords costing money. Use days, optional campaign filter, limit.
poppy_google_ads_campaigns — Campaign performance: spend, clicks, leads, CPL, bidding strategy. Use days.
poppy_google_ads_ads — Ad performance with RSA headline/description parsing. Shows which ad copy is working. Use days, optional campaign filter, limit.
poppy_google_ads_correlate — Detect keyword/campaign status changes and correlate with performance shifts. Use days (default 60) for change detection window.
poppy_meta_ads_overview — Account health: freshness, spend, leads, CPL, quality distribution. Start here. Optional days, action_type.
poppy_meta_ads_campaigns — Campaign performance: spend, clicks, leads, CPL, frequency. Use days, optional action_type.
poppy_meta_ads_adsets — Ad set performance with campaign context. Use days, optional campaign filter, action_type, limit.
poppy_meta_ads_ads — Ad performance with creative details and quality rankings. Use days, optional campaign filter, action_type, limit.
poppy_meta_ads_platforms — Performance breakdown by platform (Facebook vs Instagram) and placement. Use days.
poppy_google_ads_overview + poppy_meta_ads_overview — side-by-side health checkpoppy_google_ads_search_terms with days: 30 — look for waste-classified termspoppy_google_ads_ads — find top-performing ad copy by CPL and CTRpoppy_meta_ads_ads — find top-performing creative by CPL and engagementdays windowpoppy_google_ads_correlate — detects keyword status changes, campaign changes correlated with performance shiftsnpx claudepluginhub poppy-flowers/poppy-intelligence-plugin --plugin poppy-intelligenceSearches MemPalace before answering questions about past work, people, projects, or prior decisions. Returns verbatim stored content instead of guessing from model memory.
Guides Payload CMS config (payload.config.ts), collections, fields, hooks, access control, APIs. Debugs validation errors, security, relationships, queries, transactions, hook behavior.
Implements vector databases with Pinecone, Weaviate, Qdrant, Milvus, pgvector for semantic search, RAG, recommendations, and similarity systems. Optimizes embeddings, indexing, and hybrid search.