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SEO content strategy - keyword research framing, search intent matching, content brief templates. Use when user asks "how to rank", "SEO strategy", "keyword research", "content brief", "what to write to rank for X", or needs a structured content piece optimized for organic search.
How this skill is triggered — by the user, by Claude, or both
Slash command
/marketing:seoThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
SEO that converts in 2026 = answer search intent better than the top result, with original credibility.
SEO that converts in 2026 = answer search intent better than the top result, with original credibility.
| Stage | Pattern | Examples |
|---|---|---|
| Top of funnel (TOFU) | Problem + what / why / how | "why is my CSS broken", "how to debug API 500" |
| Middle of funnel (MOFU) | Best [solution category] for [use case] | "best monitoring tool for django", "alternatives to splunk" |
| Bottom of funnel (BOFU) | [Product] vs [Competitor], [Product] review, [Product] pricing | "datadog vs new relic", "sentry pricing" |
Match content type to stage:
TARGET KEYWORD: [primary kw + 2-3 supporting]
SEARCH INTENT: [informational / commercial / transactional / navigational]
TARGET READER: [persona — what role + what problem]
CONTENT ANGLE: [why YOUR take is different — original data, deeper reporting, contrarian]
WORD COUNT: [match top 3 SERP results, ±20%]
KEY SECTIONS:
1. [H2] [what to cover, why]
2. [H2] ...
3. [H2] ...
INTERNAL LINKS: [3-5 related pieces in your content cluster]
EXTERNAL LINKS: [authoritative sources to cite — NOT competitors]
SCHEMA: [Article, FAQPage, HowTo — pick correct type]
CTA: [next step matching funnel stage]
npx claudepluginhub polarislt0710/claude-skills-hugo --plugin marketingCreates, edits, and optimizes skills for Claude Code, including drafting, evaluating with test prompts, iterating on performance, and improving skill descriptions for better triggering accuracy.