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Apply proven copywriting frameworks (AIDA, PAS, FAB) to ad copy, email subject lines, landing pages, product descriptions. Use when user asks for "copywriting help", "write ad copy", "improve this headline", "subject line ideas", or shares draft copy asking for feedback. Triggers on copy-quality questions, NOT on broader marketing strategy or content planning (use other marketing sub-skills for those).
How this skill is triggered — by the user, by Claude, or both
Slash command
/marketing:copywritingThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Three battle-tested frameworks. Pick the one that fits the format and the audience's emotional state.
Three battle-tested frameworks. Pick the one that fits the format and the audience's emotional state.
Best for: Ads, landing page hero sections, video scripts. Audience state: Doesn't know your product yet.
Headline (Attention): [counter-intuitive or pattern-break]
Body — Interest: [the relevant promise — what they get]
Body — Desire: [proof / story / specificity]
CTA (Action): [one verb, ≤4 words]
Best for: Email subject lines, ad headlines, landing page openers. Audience state: Has the pain but hasn't named it yet.
Problem: State the pain in their own words
Agitate: Make them feel the cost of inaction (1-2 lines max)
Solution: Position your product as the answer (1 line)
Best for: Product descriptions, demos, comparison pages. Audience state: Knows the category, comparing options.
Feature: What it IS (e.g., "OAuth login")
Advantage: What it DOES BETTER (e.g., "no password to forget")
Benefit: What it MEANS for them (e.g., "ship 30 minutes faster Monday morning")
npx claudepluginhub polarislt0710/claude-skills-hugo --plugin marketingCreates, edits, and optimizes skills for Claude Code, including drafting, evaluating with test prompts, iterating on performance, and improving skill descriptions for better triggering accuracy.