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Creates end-to-end customer journey maps with stages, touchpoints, emotions, pain points, and opportunities. Use for mapping customer experience, identifying friction points, or improving onboarding.
How this skill is triggered — by the user, by Claude, or both
Slash command
/pm-market-research:customer-journey-mapThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Map the end-to-end customer experience from awareness through advocacy, identifying emotions, pain points, and improvement opportunities at each stage.
Map the end-to-end customer experience from awareness through advocacy, identifying emotions, pain points, and improvement opportunities at each stage.
You are creating a customer journey map for $ARGUMENTS.
If the user provides files (interview transcripts, survey data, analytics, support tickets, or existing journey maps), read them first. Use web search to understand the product if a URL is provided.
Define the persona: Who is traveling this journey? Use a specific persona with JTBD, not a generic user.
Map the journey stages (adapt to the product):
| Stage | Description |
|---|---|
| Awareness | How do they first learn about the product? |
| Consideration | What do they evaluate? What alternatives do they compare? |
| Acquisition | How do they sign up or purchase? |
| Onboarding | First experience with the product — time to value |
| Engagement | Regular usage — building habits |
| Retention | What keeps them coming back? What might cause churn? |
| Advocacy | When and why do they recommend the product to others? |
For each stage, document:
Identify critical moments:
Create the journey map table:
| Stage | Touchpoint | User Action | Emotion | Pain Point | Opportunity |
|---|
Recommend prioritized improvements:
Think step by step. Save as a markdown document. For visual journey maps, suggest the user create one in Miro or FigJam using this analysis as the foundation.
npx claudepluginhub phuryn/pm-skills --plugin pm-market-researchCreates end-to-end customer journey maps with stages, touchpoints, emotions, pain points, and opportunities. Use for UX mapping, friction identification, onboarding improvements, and retention analysis.
Builds customer journey maps for products or services, covering stages from awareness to advocacy with touchpoints, emotions, pain points, and prioritized opportunities. Use for UX design and product discovery.
Creates end-to-end user journey maps with stages, touchpoints, emotions, pain points, and opportunities for product, feature, or service UX analysis.