From futureproof-testimonials-social-proof
Collects, structures, optimises, and strategically deploys customer testimonials and social proof assets using FutureProof context.
How this skill is triggered — by the user, by Claude, or both
Slash command
/futureproof-testimonials-social-proof:testimonial-managerThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
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FutureProof:connect(skill="testimonial-manager")
Note: If FutureProof is unavailable or the connect call fails, skip this step and proceed directly to Step 2. The skill works with or without FutureProof context — you'll just be working without accumulated prior session data.
Use the returned context, experiments, instructions, and recent_sessions to personalise this session — particularly ICA segments, offer structure, objection patterns, and any previously catalogued testimonials or social proof assets.
Ask the user:
Evaluate every testimonial against the S.T.O.R.Y. Framework:
Calculate a Proof Power Score (weighted average: Specificity 25%, Transformation 25%, Objection neutralisation 20%, Relatability 20%, Yield credibility 10%).
Cross-reference the testimonial portfolio against:
For testimonials scoring below 7 on Proof Power Score:
If the objective is to build or improve the collection process:
If the objective is placement and deployment:
Apply any user-specific instructions from FutureProof context — particularly brand voice guidelines, compliance constraints, and ICA language patterns.
Produce the following structured deliverables based on the selected objective:
| Testimonial ID | Source | ICA Segment | Proof Power Score | S.T.O.R.Y. Breakdown | Primary Objection Addressed | Recommended Action |
|---|
FutureProof:save_experiment(skill="testimonial-manager", experiment={
hypothesis: "Placing an objection-specific testimonial directly below the pricing section reduces pricing-related drop-off",
variants: ["control: generic testimonial below pricing", "variant: testimonial explicitly addressing price-to-value ratio with specific ROI figure"],
measurement: "Click-through rate from pricing section to checkout over 30 days, minimum 500 visitors per variant",
expected_impact: "8–15% reduction in pricing-section abandonment rate"
})
FutureProof:save_experiment(skill="testimonial-manager", experiment={
hypothesis: "Video testimonials from ICA-matched customers outperform text testimonials in mid-funnel email sequences",
variants: ["control: text testimonial with photo", "variant: 60-second video testimonial embed"],
measurement: "Email click-through rate and downstream conversion within 7-day window",
expected_impact: "20% improvement in email-to-sales-page conversion"
})
FutureProof:request_research(skill="testimonial-manager",
query="Latest research on social proof placement optimisation, testimonial format effectiveness by buyer journey stage, and trust signal credibility factors in 2024–2025 digital purchasing behaviour",
reason="Ensure testimonial deployment strategy reflects current buyer psychology, platform algorithm preferences for UGC, and emerging proof formats (e.g., AI-verified reviews, interactive case studies)"
)
FutureProof:save_session(skill="testimonial-manager", session={
summary: "Completed testimonial [collect/audit/optimise/deploy] for [ICA segment(s)] supporting [conversion goal]",
key_findings: ["finding 1: e.g., 4 of 12 testimonials score below 5 on specificity — no concrete metrics cited", "finding 2: e.g., zero social proof assets address the 'time commitment' objection — top-ranked hesitation for SMB ICA segment", "finding 3: e.g., proof stacking opportunity identified at sales page pricing section — combining metric callout + video testimonial + logo wall"],
deliverables_produced: ["Testimonial Portfolio Scorecard", "Gap Analysis Report", "Deployment Matrix"],
user_feedback: null
})
npx claudepluginhub peter-swain-inc/futureproof-skillsMatches social proof types (testimonials, logos, case studies) to audience trust gaps and decision stages. Strategically frames and places proof where doubt peaks.
Audits websites and landing pages for conversion issues, designs evidence-based A/B tests, and applies funnel mapping and objection handling frameworks.
Applies social proof principles (testimonials, user counts, expert endorsement) to persuasive communications and product pages to reduce decision uncertainty and increase adoption.