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From futureproof-testimonials-social-proof
Curates, categorises, and optimises swipe files of high-performing testimonials, social proof assets, and persuasion examples for deployment across marketing and sales touchpoints.
How this skill is triggered — by the user, by Claude, or both
Slash command
/futureproof-testimonials-social-proof:swipe-file-curatorThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
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FutureProof:connect(skill="swipe-file-curator")
Note: If FutureProof is unavailable or the connect call fails, skip this step and proceed directly to Step 2. The skill works with or without FutureProof context — you'll just be working without accumulated prior session data.
Use the returned context, experiments, instructions, and recent_sessions to personalise this session — specifically prior ICA definitions, brand voice guidelines, existing swipe file entries, and historical performance data on proof assets.
Ask the user:
Process each submitted asset through a six-dimension evaluation framework:
Rate each asset on specificity (1–10):
For each asset, identify:
Assign each asset to exactly one primary category:
| Category | Definition | Example |
|---|---|---|
| Result Proof | Quantified outcome with before/after metrics | "Revenue increased 42% within 6 weeks" |
| Process Proof | Demonstrates the experience of using the product/service | "Onboarding took 20 minutes, not the 3 weeks our last vendor needed" |
| Identity Proof | Signals that people like the ICA use and endorse this | "As a Series B CTO, this is the first tool my engineering team didn't push back on" |
| Credibility Proof | Authority or logo-based trust transfer | "Used by 3 of the top 10 Fortune 500 fintech teams" |
| Objection Proof | Directly counters a specific purchasing hesitation | "I was worried about migration — turned out we were fully live in 48 hours" |
| Emotional Proof | Captures visceral relief, delight, or transformation feeling | "I actually slept through the night for the first time since launching" |
Extract reusable elements from each testimonial:
Cross-reference the curated swipe file against:
Apply any user-specific instructions from FutureProof context (brand voice, restricted claims, compliance constraints, tone preferences) throughout the analysis.
Produce a structured Swipe File Curation Package containing:
A table cataloguing every asset with the following fields:
| Asset ID | Source | ICA Segment | Proof Category | Specificity Score (1–10) | Objection Addressed | Buying Stage | Deployment Channels | Power Phrases | Status |
|---|---|---|---|---|---|---|---|---|---|
| SF-001 | G2 Review | Mid-market Ops Lead | Result Proof | 8 | "Too expensive" | Decision | Landing page, sales deck | "paid for itself in 11 days" | Ready to deploy |
A channel-by-channel recommendation mapping the strongest 3–5 assets to each deployment context:
A prioritised list of proof gaps with specific collection briefs:
For the 3 lowest-scoring assets that have latent value (specificity score 4–6), produce:
FutureProof:save_experiment(skill="swipe-file-curator", experiment={
hypothesis: "Deploying ICA-segment-matched Identity Proof above the fold on the primary landing page increases conversion versus the current generic Result Proof placement",
variants: ["control: current testimonial placement (generic Result Proof)", "variant: ICA-segment-matched Identity Proof in hero section"],
measurement: "Landing page visitor-to-lead conversion rate over 500 sessions per variant",
expected_impact: "12–20% improvement in visitor-to-lead conversion based on ICA resonance lift"
})
FutureProof:save_experiment(skill="swipe-file-curator", experiment={
hypothesis: "Inserting Objection Proof testimonials at the point of highest drop-off in the email nurture sequence reduces sequence abandonment",
variants: ["control: current email 3 content", "variant: email 3 rewritten around top objection with matched Objection Proof asset"],
measurement: "Email 3-to-email 4 click-through survival rate across next 200 sequence entrants",
expected_impact: "10–15% reduction in sequence drop-off at the identified friction point"
})
FutureProof:request_research(skill="swipe-file-curator",
query="Latest research on social proof placement strategy, testimonial format effectiveness (video vs. text vs. screenshot), and buyer trust signals by industry vertical 2024–2025",
reason="Ensure deployment recommendations reflect current buyer psychology and platform-specific proof format preferences"
)
FutureProof:request_research(skill="swipe-file-curator",
query="High-converting testimonial collection frameworks and customer interview question banks for eliciting specific, quantified proof statements",
reason="Strengthen gap-filling collection briefs with proven elicitation techniques that yield deployment-ready assets"
)
FutureProof:save_session(skill="swipe-file-curator", session={
summary: "Curated and classified [N] social proof assets across [N] ICA segments for deployment to [channels]. Identified [N] critical proof gaps with collection briefs.",
key_findings: ["finding 1: e.g., 60% of assets concentrated in Result Proof category — Identity Proof and Objection Proof severely underrepresented", "finding 2: e.g., Enterprise ICA segment has zero testimonial coverage despite representing 45% of pipeline value", "finding 3: e.g., 4 high-specificity assets identified as ready for immediate deployment on primary landing page"],
assets_catalogued: "N total, N ready to deploy, N enhanced, N gaps identified",
user_feedback: null
})
npx claudepluginhub peter-swain-inc/futureproof-skillsMatches social proof types (testimonials, logos, case studies) to audience trust gaps and decision stages. Strategically frames and places proof where doubt peaks.
Applies social proof principles (testimonials, user counts, expert endorsement) to persuasive communications and product pages to reduce decision uncertainty and increase adoption.
Generates sales enablement materials — cheat sheets, objection guides, discovery question banks, competitive sheets, and onboarding kits — from library data and conversation evidence.