Marketing Analysis

Marketing Analysis

Analyze a company's marketing strategy — emails, social media, ads, and promotional events.

When to use

When the user wants to understand a company's marketing activity, email campaigns, social media engagement, ad creatives, or promotional calendar.

Workflow

1. Find the company using search_companies with the company name or domain. This is FREE.

   • Extract the company_id from the results

2. Get marketing stats using get_company_marketing_stats. Costs 1 credit.

   • Returns total assets by type, engagement metrics, posting frequency, best posting hours
   • Good starting point for understanding the company's marketing profile

3. Browse marketing assets using get_company_marketing_assets. Costs 1 credit per asset.

   • Filter by asset_types to focus:
     • 'email' — marketing emails with subject lines and content
     • 'instagram_post' — Instagram posts with likes, comments, views
     • 'facebook_ads' — Meta/Facebook ads with creative cards and targeting
     • 'sms' — SMS/text message campaigns
     • 'homepage_screenshot' — website homepage screenshots showing promotions
   • Use start_date / end_date to focus on a time period
   • Paginate with page and page_size

4. Get asset details using get_marketing_asset_details for full content of a specific asset. Costs 1 credit.

5. Check promotional events using get_company_events. Costs 1 credit per event.

   • Filter by event_types:
     • 'sitewide_discount' — sales and promotions
     • 'major_product_launch' — new product launches
     • 'major_restock' — restocks
     • 'category_launch' / 'category_discontinued' — category changes
     • 'major_price_decrease' / 'major_price_increase' — pricing shifts
     • 'product_highlight' — featured products
   • Filter by channels to see which marketing channels promoted each event

6. Present findings with:

   • Marketing channel mix (email vs social vs ads)
   • Posting frequency and best times
   • Engagement metrics (likes, comments, shares)
   • Recent campaigns and themes
   • Promotional event calendar
   • Content strategy patterns

Tips

• Start with get_company_marketing_stats (1 credit) for the big picture
• Use asset_types filter to focus on one channel at a time
• Compare posting frequency across channels to understand marketing strategy
• Use get_company_events to correlate marketing pushes with business events