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Activate for: outreach, write email, LinkedIn message, cold email, cold outreach, personalised email, personalise, draft message, first touch, intro email, introduction email, ghostwrite, write for me, email draft, DM, direct message, InMail, connection request, WhatsApp message, outreach message, sales message, prospecting email. NOT for: multi-touch sequences (use sequence), post-call follow-ups (use follow-up), marketing content creation (use content-creation), ad copy or subject lines (use copywriting).
How this skill is triggered — by the user, by Claude, or both
Slash command
/sales-revops-marketing:outreachThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Before drafting any message, collect:
Before drafting any message, collect:
BEFORE DRAFTING -- load and apply all five laws from global router:
Law 1: What is the specific, verifiable reference for this prospect? If none identified in research: DO NOT draft -- run /research first If hook is generic ("I see your company is growing"): NOT compliant Required: specific post, specific news event, specific company situation
Law 2: How will the first sentence be about THEM, not us? Draft must open with: their situation / their challenge / their news First sentence may NOT begin with: "We", "I", "My company", "Our product"
Law 3: What is the ONE ask? Define before drafting. Options:
Law 4: Word count limit? LinkedIn DM: 100 words maximum Email: 150 words maximum Cold call script: 60 seconds spoken (approximately 120 words)
Law 5: Banned language check (remove any of these before outputting): leverage, synergy, best-in-class, seamless, robust, solution, game-changing, revolutionary, disruptive, holistic, end-to-end, cutting-edge, world-class, innovative, empower, unlock, transform
STRUCTURE FOR EMAIL:
Subject: [Short, specific, relevant to their situation -- not clickbait] Good: "Re: scaling ops at [Company]" Good: "[Shared problem] -- [Company name]" Bad: "Quick question" / "Following up" / "Introduction"
Line 1: [Specific reference to their situation, news, or post] Line 2: [Bridge: what this means / why it matters] Lines 3-4: [Your connection: 1-2 sentences on how you help companies in exactly this situation. Specific, not generic.] Line 5: [The one ask -- single sentence, direct, low-commitment] Sign-off: [Name | Title | Company -- no more]
STRUCTURE FOR LINKEDIN DM:
Opening: [Immediate reference to specific hook -- no "Hi, I saw your profile"] Middle: [2-3 sentences: connection between their situation and your work] Close: [The one ask]
After drafting, verify: Law 1: Named a specific, verifiable reference? Law 2: First sentence is about them? Law 3: Exactly one ask? Law 4: Within word count? Law 5: No banned language?
If any check fails: revise before outputting.
OUTREACH DRAFT -- [Channel] | [Prospect Name / Company]
[SUBJECT LINE (email only):]
[Message body]
[Sign-off]
FIVE LAWS CHECK: Law 1 (Specific reference): [What was referenced] Law 2 (Lead with them): [First sentence focus] Law 3 (One ask): [The ask] Law 4 (Word count): [X words / limit: Y] Law 5 (No jargon): [Confirmed clean]
NOTES: Hook used: [Description of the hook] Tone: [Peer-level / Educational / ROI-focused] Confidence: [HIGH / MEDIUM -- based on depth of personalisation]
Always generate with the primary outreach:
Day 3 follow-up (if no response to LinkedIn DM -> switch to email): Same hook, different angle. Not "just checking in" -- add value or reframe the problem differently.
Day 7 follow-up (if no response to email): Shorter. Different subject line. Single question. Consider: "Is this not a priority right now, or is [topic] just not relevant?" This question often gets responses from genuinely busy prospects.
npx claudepluginhub panaversity/agentfactory-business-plugins --plugin sales-revops-marketingDrafts one cold outreach message (email, LinkedIn note, or follow-up) from a signal and persona, with variants and a self-check lint. Reads company voice and proof from a context file.
Drafts personalized cold outreach emails, DMs, and follow-ups using company config, prospect research, Linear deals, and meeting notes.
Drafts personalized outreach messages for LinkedIn connections, hiring managers, or recruiters using hook + proof + proposal structure. Limits to under 300 characters for connection requests.