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Defines brand voice attributes, context-specific tones, vocabulary lists, reading levels, and examples to ensure consistent UI copy personality across interfaces. Use for project starts or inconsistent content.
How this skill is triggered — by the user, by Claude, or both
Slash command
/designpowers:voice-and-toneThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Voice is who you are. Tone is how you say it right now. Voice stays constant. Tone adapts to context. This skill defines both so every word sounds like the same person wrote it.
Voice is who you are. Tone is how you say it right now. Voice stays constant. Tone adapts to context. This skill defines both so every word sounds like the same person wrote it.
design-strategyChoose 3-5. For each, define "this, not that":
| Attribute | This | Not that |
|---|---|---|
| Warm | Friendly, approachable | Sycophantic, emoji-heavy |
| Knowledgeable | Confident, precise | Academic, condescending |
| Direct | Clear, action-oriented | Blunt, cold, robotic |
| Encouraging | Celebrates effort | Patronising, fake-cheerful |
The "not that" column prevents drift.
| Context | Feel | Example |
|---|---|---|
| Success | Celebration, warmth | "Your monstera is happy. Next water Thursday." |
| Error | Calm, helpful, no blame | "We couldn't save that. Check your connection and try again." |
| Onboarding | Welcoming, confidence-building | "Let's get to know your plants. About 30 seconds." |
| Empty state | Inviting, action-oriented | "Your windowsill is empty. Add your first plant." |
| Loading | Reassuring, brief | "Checking your plants..." |
| Destructive | Clear, calm, reversible | "Remove this plant? You can undo this." |
| Always use | Never use |
|---|---|
| water | irrigate |
| happy | optimal |
| check it out | investigate |
| you | the user |
The content-writer agent uses this as a constraint.
| Audience | Target |
|---|---|
| General consumer | Grade 6-8 |
| Professional tool | Grade 8-10 |
| Technical docs | Grade 10-12 |
design-strategy, design-discoverycontent-writer agent, accessible-content, design-criticnpx claudepluginhub owl-listener/designpowersDefines a brand's tone, vocabulary, and communication style for consistent copy across marketing, product, and support. Provides steps from auditing to documenting voice rules.
Defines brand voice attributes, tone shifts, vocabulary, and grammar rules. Use when establishing, auditing, or training on a brand's writing voice.
Produces voice and tone guides, microcopy for UI features, and content audits of product copy. Use to define product voice, write interface text, or review existing microcopy.