From social-media-suite
Generates a monthly social media content calendar — maps content pillars to posting schedule, assigns content types, and themes each week. Use when: 'create a content calendar', 'plan next month's content', 'what should I post this month', 'monthly content plan', 'content calendar', 'plan my posts'.
How this skill is triggered — by the user, by Claude, or both
Slash command
/social-media-suite:sm-content-calendarThis skill is limited to the following tools:
The summary Claude sees in its skill listing — used to decide when to auto-load this skill
This skill generates a monthly content calendar based on the client's saved strategy. It maps content pillars to specific posting days, assigns content types, and sets weekly themes to give the content creator clear direction. The calendar is saved to Cloud Brain and referenced by sm-content-creator each week.
This skill generates a monthly content calendar based on the client's saved strategy. It maps content pillars to specific posting days, assigns content types, and sets weekly themes to give the content creator clear direction. The calendar is saved to Cloud Brain and referenced by sm-content-creator each week.
mcp__cloud-brain__search_notes with query "social media strategy"
If strategy not found: Do not proceed. "I need your social media strategy before building a calendar. Please run sm-strategy-builder first."
If strategy found: Load platform tiers, content pillars, posting frequency, and timing.
Ask:
Do not save these answers — they are specific to this calendar run.
Using the month provided, lay out:
Divide the month into 4 (or 5) weekly themes. Themes make content creation easier because every post has a directional anchor.
Theme examples by industry:
Service businesses: Week 1: Client Education | Week 2: Behind the Scenes | Week 3: Client Results | Week 4: Community/Inspiration
E-commerce: Week 1: Product Features | Week 2: Customer Stories | Week 3: How-To/Education | Week 4: Lifestyle/Brand
Professional services: Week 1: Industry Insights | Week 2: Common Mistakes | Week 3: Client Success | Week 4: Personal Story
Adapt themes to the client's content pillars from their strategy. Add a campaign week if they have a launch or promotion.
For each platform in Tier 1 and Tier 2 of their strategy, create a posting schedule for the month.
Calendar format per platform:
| Week | Mon | Tue | Wed | Thu | Fri | Sat | Sun |
|---|---|---|---|---|---|---|---|
| Wk 1 | [post] | — | [post] | — | [post] | — | — |
| Wk 2 | [post] | — | [post] | — | [post] | — | — |
Each cell should include:
If the client has any launches or promotions this month:
Promotional content should not exceed 20% of the month's total posts unless the entire month is a launch campaign.
For Instagram and Facebook Stories (if used):
mcp__cloud-brain__write_note
path: brain/social-media/[business-name-slug]-calendar-[YYYY-MM].md
Present the full calendar clearly. Include a platform-by-platform weekly breakdown.
Content Calendar — [Business Name] — [Month Year]
Monthly Theme Arc: [brief description of the month's narrative]
Upcoming Events/Promotions: [list]
[Platform Name] — [frequency/week]
| Week | Date | Pillar | Type | Topic |
|---|---|---|---|---|
| Week 1 | [date] | Educational | Graphic | [topic idea] |
| Week 1 | [date] | Personal | Text | [topic idea] |
| Week 2 | [date] | Client Results | Carousel | [topic idea] |
| ... | ... | ... | ... | ... |
(Repeat for each active platform)
Story Plan:
Total Posts This Month: [count by platform]
Tip: Run sm-trend-watcher each Monday to sharpen the specific topic angle for that week's posts before sm-content-creator writes them.
npx claudepluginhub owenmecham/mbg --plugin social-media-suiteGuides creation, editing, and verification of skills for AI coding agents using test-driven development with subagent scenarios. Use when authoring or debugging skills.