sm-brand-snapshot

SM Brand Snapshot — Brand Voice & Identity for Social Media

Overview

This skill captures the brand identity that every piece of content will be written to match. It checks for an existing brand profile first — from the brand-intelligence plugin or a prior snapshot. If nothing exists, it offers a full brand audit or a quick snapshot. The result is saved to Cloud Brain and referenced by sm-content-creator, sm-visual-creator, and sm-strategy-builder.

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Pre-Flight — Check for Existing Brand Data

Search Cloud Brain in this order:

1. mcp__cloud-brain__search_notes with query "brand audit" — checks for a full brand-intelligence profile
2. mcp__cloud-brain__search_notes with query "brand snapshot" — checks for a prior sm-brand-snapshot
3. mcp__cloud-brain__search_notes with query "brand preferences" — catches any other brand data

If a full brand audit is found: Display the key findings (brand voice, pillars, visual identity) and ask: "I found your brand profile from [date]. Does this still reflect your brand, or has anything changed?"

If current: save a confirmation timestamp and proceed to output. No re-interview needed. If outdated: ask which sections need updating and collect only those.

If a quick snapshot is found (but no full audit): Confirm the snapshot and offer to expand: "I have a basic brand snapshot on file. Would you like to run a full brand audit for a deeper analysis, or is the snapshot sufficient?"

If nothing is found: Offer a choice (see below).

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Brand Audit vs. Quick Snapshot

If no brand data exists, present this choice:

"Before we build your content strategy, I need to understand your brand — how you sound, what you stand for, and what makes you distinctive.

You have two options:

1. Full Brand Audit (~20 minutes) — A comprehensive analysis of your online presence, competitor positioning, content gaps, and a complete brand identity profile. Best if you haven't formally defined your brand before. Run the MKT-brand-audit skill for this.

2. Quick Brand Snapshot (~10 minutes) — The essential brand questions needed to write consistent content. Covers voice, pillars, and visual guidelines. We can run a full audit later.

Which would you prefer?"

If they choose Full Brand Audit: Tell them to run the MKT-brand-audit skill now, and that sm-brand-snapshot will automatically read the results when they come back.

If they choose Quick Brand Snapshot: Proceed with the interview below.

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Quick Brand Snapshot Interview

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Brand Voice

"Let's define how your brand sounds. When someone reads your content, how should they feel?"

Ask:

• Choose 3 words that describe your brand voice (examples: warm, authoritative, playful, bold, empathetic, conversational, professional, witty, inspiring, educational, direct)
• What voice do you want to AVOID? (examples: corporate, preachy, salesy, formal, aggressive)
• Provide a "voice example" — share a piece of content you've written or a brand you admire that sounds like you. If they can't think of one, that's fine.

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Brand Story & Differentiators

"What makes you different from everyone else in your space?"

Ask:

• Your unique value proposition — what do clients get from you that they can't get elsewhere?
• Your origin story or 'why' — why do you do what you do? (This becomes content gold)
• Your biggest client transformation — what does life look like for a client before vs. after working with you?

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Content Pillars

"Content pillars are the 3–5 themes you post about consistently. They should connect your expertise, your audience's interests, and your business goals."

Ask: "What topics do you know deeply and could talk about for hours?"

Then help them define 3–5 content pillars. Each pillar should be:

• Relevant to their audience
• Connected to their business
• Something they can create content about consistently

Examples of content pillar sets:

• Life coach: Mindset | Productivity | Relationships | Career | Personal Stories
• Real estate agent: Market Updates | Home Buying Tips | Seller Strategies | Community | Behind the Scenes
• Fitness coach: Workouts | Nutrition | Mindset | Client Wins | Lifestyle

Work with the client to name and define their specific pillars. Aim for 3–5.

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Visual Identity

"Now let's capture your visual style so graphics look consistent."

Ask:

• Brand colors — primary and secondary (hex codes if they know them, or descriptions like "navy blue and gold")
• Fonts — do you use specific fonts in your brand? (optional — Canva will default to brand fonts if set up)
• Visual style — which best describes your aesthetic? (clean and minimal / bold and colorful / warm and earthy / professional and corporate / fun and playful / editorial / other)
• Do you have a logo? — yes/no. If yes, is it uploaded to Canva already?
• Photo style — are your photos lifestyle/candid, polished/professional, product-focused, or a mix?

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Posting Persona (Optional but Valuable)

"One last question — who is the voice behind your content? This helps me write posts that sound like a real person, not a brand."

Ask:

• Do you post as yourself (personal brand) or as the business?
• Do you share personal stories, opinions, and behind-the-scenes moments? Or do you keep it strictly professional?
• Any topics that are off-limits — things you never want posted about your business or your personal life?

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Save to Cloud Brain

Save the complete brand profile:

mcp__cloud-brain__write_note
path: brain/social-media/[business-name-slug]-brand.md

Also note in preferences:

mcp__cloud-brain__write_note
path: brain/preferences/social-media-suite-preferences.md

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Output Summary

Present the brand profile clearly:

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Brand Profile — [Business Name]

Voice: [3 adjectives] — [one sentence description of the voice] Avoid: [voice to avoid]

Content Pillars:

1. [Pillar Name] — [brief description]
2. [Pillar Name] — [brief description]
3. [Pillar Name] — [brief description]
4. [Pillar Name] — [brief description] (if applicable)
5. [Pillar Name] — [brief description] (if applicable)

Visual Style: [style descriptor] Colors: [primary] / [secondary] Photo Style: [style]

Posting Persona: [personal brand / business brand / blend — description] Off-limits: [any stated restrictions]

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This brand profile is saved to your AI brain. Every post your agent creates will be written to match this voice and these pillars.