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Systematic nurture sequences for buyer leads at every stage — active buyers ready now, buyers in 3-6 months, buyers in 6-12 months, and long-term leads. Generates personalized email, text, and call templates for each segment with the right cadence and content type. Saves leads to memory for ongoing tracking. Use to set up drip sequences, add new leads, check lead status, or generate outreach for a specific lead. Triggers on: buyer lead, nurture sequence, follow up buyer, buyer drip, buyer pipeline, lead follow up, buyer not ready, long term buyer, buyer touch base, stay in touch with buyer.
How this skill is triggered — by the user, by Claude, or both
Slash command
/real-estate-agent-pro:buyer-lead-nurtureThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
> **Note:** All outreach must comply with CAN-SPAM, TCPA, and applicable state communication laws. Always obtain proper consent before texting buyers and honor opt-out requests immediately. This skill generates templates — you are responsible for compliance with communication laws.
Note: All outreach must comply with CAN-SPAM, TCPA, and applicable state communication laws. Always obtain proper consent before texting buyers and honor opt-out requests immediately. This skill generates templates — you are responsible for compliance with communication laws.
Check memory for saved agent preferences first.
mcp__cloud-brain__search_notes: "real-estate-agent-pro preferences"
If preferences found: Display and confirm — "Using: [Agent Name], [Brokerage], [Market]. Proceed or update?"
If not found: Run the setup interview below, then save.
Setup Interview — ask all questions before proceeding:
Save preferences:
mcp__cloud-brain__write_note:
path: brain/preferences/real-estate-agent-pro-preferences.md
content: |
# Real Estate Agent Pro — Preferences
Agent: [name]
Brokerage: [brokerage]
Market: [market]
Phone: [phone]
Email: [email]
CRM: [system or "manual"]
Market Update Method: [manual / Homebot / Cloud CMA / other]
Updated: [date]
Show a preferences banner at the top of every output:
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Agent: [Name] | [Brokerage] | [Market]
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Ask the agent what they need:
If the agent is adding a new lead, collect the following. Mark optional items.
Required:
Qualifying Information: 5. Pre-approval status? (Yes — approved / In process with lender / No — not started yet) 6. If pre-approved: approximate approval amount or budget range? 7. Target neighborhoods, areas, or school districts? 8. Timeline? (Ready now / 3 months / 6 months / 12+ months / Just exploring — no real timeline) 9. Current housing situation? (Renting month-to-month / Lease ends [date] / Owns — needs to sell first / Relocating / Living with family) 10. First-time buyer or has bought before? 11. Primary motivation — what's driving the move? (Growing family, job change, downsizing, lifestyle, investment, relocation) 12. Any known hesitations or obstacles? (Waiting for rates to drop, needs to sell first, saving for down payment)
Save new lead to memory:
mcp__cloud-brain__write_note:
path: brain/leads/buyer-[name-slug].md
content: |
# Buyer Lead — [Full Name]
Added: [date]
Source: [source]
Contact:
Phone: [phone]
Email: [email]
Qualifying Info:
Pre-Approval Status: [status]
Budget/Approval Amount: [amount]
Target Areas: [areas]
Timeline: [timeline]
Current Situation: [situation]
First-Time Buyer: [yes/no]
Primary Motivation: [motivation]
Known Hesitations: [hesitations or "none identified"]
Segment: [A / B / C / D — assigned below]
Status: Active
Touch Log:
[date]: Added to pipeline — [source]
Next Action: [description + date]
Based on timeline and pre-approval status, assign the lead to a segment. Show the assignment clearly and explain it to the agent.
SEGMENT A — HOT (Active, 0–90 days)
What they need: New listings delivered fast, showing support, offer guidance, fast response times. This is an active client relationship, not a nurture sequence.
SEGMENT B — WARM (3–6 months out)
What they need: Regular market education, occasional curated listings, pre-approval encouragement, milestone check-ins. Build trust now so they call you when they're ready to move.
SEGMENT C — COOL (6–12 months out)
What they need: Monthly low-pressure value adds, no asks, market context, occasional listings for awareness. Stay top of mind without being a pest.
SEGMENT D — LONG-TERM (12+ months or "just exploring")
What they need: Quarterly gentle touches. Educational content. Zero pressure. The goal is to still be their agent when the timeline crystallizes.
Generate the complete multi-touch sequence for the lead's segment. Auto-populate with agent name, brokerage, market, phone, email, and lead name from memory.
Cadence: Weekly minimum. Same-day response to any inquiry. Immediate listing alerts.
Day 1 — Text (within hours of meeting): "Hey [Name]! [Agent Name] here — great meeting you at [source]. I'm adding your criteria to my search right now. You'll start getting listings as soon as something matches. Any questions in the meantime, just text me here."
Day 1 — Email (same day):
Subject: Your personalized home search is live — [Agent Name]
"Hi [Name],
It was great meeting you [today/recently]. I've set up your personalized search based on what you're looking for:
You'll get an email the moment something matching your criteria hits the market. I also watch for properties before they're officially listed — I'll reach out directly when I find something worth a look.
One thing that will help us move fast: [if not pre-approved] — getting your pre-approval locked in now means when the right home hits, we can move immediately. I can connect you with [lender name] if you'd like an introduction. [If pre-approved: You're in great shape with your pre-approval — we're ready to move the moment we find the right one.]
Looking forward to finding you something great.
[Agent Name] [Phone] | [Email]"
Day 3 — Email: First Curated Listings
Subject: 3 homes I think you should see — [neighborhood]
"Hi [Name],
I've been keeping an eye on the market since we talked, and I've flagged a few that match your criteria:
[Listing 1]: [Address] — [beds/baths/price]. [1 sentence on why it fits their criteria — be specific.]
[Listing 2]: [Address] — [beds/baths/price]. [1 sentence on standout feature.]
[Listing 3]: [Address] — [beds/baths/price]. [1 sentence on value or opportunity.]
I can set up showings for any of these — including back-to-back if you want to see multiple in one trip. What does your schedule look like this weekend?
[Agent Name]"
Day 7 — Call Script:
"Hi [Name], [Agent Name] here. Just wanted to check in — did any of those listings I sent catch your eye? [Wait for response.]
[If yes]: Great — I can get us in to see it [day/time options]. Is [day] good for you?
[If no]: No problem. Tell me — what's missing? I want to refine the search so we're only looking at homes that actually fit. [Listen and take notes to update memory.]
One thing I want to flag: [any relevant market intel — e.g., 'inventory is really tight right now and homes are moving in under a week at this price point. When you see something you like, we'll want to move same-day if possible.']"
Weekly from here:
Cadence: Every 2 weeks for the first 2 months, monthly thereafter until timeline tightens.
Week 1 — Email: Market Update
Subject: What's happening in [market] real estate right now
"Hi [Name],
I wanted to keep you in the loop on what the [market] market is doing — especially since you're planning to buy in the next few months.
3 things worth knowing right now:
Inventory: There are currently [X] homes for sale in [target area]. That's [more/less/about the same] as 3 months ago — which means [implication for buyer: more choices / more competition / etc.]
Prices: Median sale price in [area] is currently $[X], [up/down/flat] vs. 6 months ago.
Interest Rates: Rates are currently around [X]% for a 30-year conventional. [1 sentence on what this means for their buying power — e.g., 'On a $400k purchase, that's a payment of approximately $X/month.']
Bottom line for you: [1–2 sentences on strategic recommendation given their timeline and situation.]
Questions? Happy to talk through it. And whenever you're ready to start viewing homes, just say the word.
[Agent Name]"
Week 3 — Text: Curated Listing Mention
"Hey [Name] — [Agent Name] here. Quick one: [address] just came on in [area they mentioned]. [One specific thing about why it fits: 'Has the big yard you mentioned' / 'Only one on the market under $X with 4 bedrooms in that school district']. I know you're still a few months out, but worth keeping on your radar. Want me to send you the details?"
Week 5 — Email: Educational Content
Pick the topic most relevant to their specific situation:
For first-time buyers: Subject: What nobody told me about buying my first home (from a buyer's agent)
"Hi [Name], I work with a lot of first-time buyers, and the questions that come up most often are ones nobody thinks to ask until they're in the middle of the process. Here are 5 things I always cover early:
Happy to go deeper on any of these — no pressure, just want you to feel prepared."
For buyers waiting on rates: Subject: The rate question — should you wait?
"Hi [Name], I know you mentioned keeping an eye on where rates go before pulling the trigger. Fair. Here's the honest math worth considering:
[1-paragraph analysis of the rate-timing question: price appreciation vs. rate drops, refinancing later vs. buying now, opportunity cost of waiting. Keep it factual, not salesy.]
I'm not trying to push you into a decision. I just want you to have the full picture when you decide."
For buyers who need to sell first: Subject: Your buying timeline and the sell-first question
"Hi [Name], I wanted to touch base on the sell-before-buy piece — it's one of the more complex parts of your situation and I want to make sure you're thinking about it early.
[Overview of bridge financing options, contingent offers and their challenges in the current market, timing considerations for listing their current home relative to buying.]
When you're ready to run through the full plan — sell timeline, what to expect in the process, and how to bridge the gap — I'm here. The earlier we map it out, the smoother it goes."
Week 7 — Call Script:
"Hi [Name], [Agent Name] here. Quick check-in — has your timeline changed at all? [Listen.]
[If timeline is tightening]: Great. Let's start thinking about getting your search more active. Have you connected with a lender yet? [If no: introduce lender.] And do you want to start doing a few showings just to calibrate — seeing a few homes in person really helps clarify what matters.
[If timeline is same]: No problem. I'll keep sending market updates. When you start feeling the urgency, just reach out — we can move fast."
Monthly from Week 7+: One market update email + one listing when relevant. Light, helpful, no pressure.
Cadence: Monthly. No more frequent — these leads will tune out if contacted too often.
Month 1 — Email: Neighborhood Spotlight
Subject: What's selling in [target neighborhood] — [month, year]
"Hi [Name],
Thought you'd find this useful — here's a quick snapshot of what's happened in [target neighborhood] over the past 30 days:
[1–2 sentence interpretation: 'Inventory remains tight, which means the homes that are priced well are still moving quickly. If you're planning to buy in this area, getting a pre-approval locked in before you're ready to view homes is a smart move.']
No action needed — just wanted to keep you informed. Talk soon.
[Agent Name]"
Month 2 — Text: Light Touch
"Hey [Name] — [Agent Name] here. Quick question: has your timeline shifted at all? I have something I think you'd genuinely love — but only want to send it over if the timing makes sense. No pressure either way."
(If they respond positively: pivot to a Segment B approach and send the listing + a call.) (If they say 'still a while out': "No worries — I'll keep an eye on things and check back in a month.")
Month 3 — Email: Buyer's Guide or Educational Content
Subject: The [market] buyer's guide — what I wish every buyer read before starting
"Hi [Name],
I put together a short guide I share with buyers before they start the process — covers timeline, what to expect at each stage, and the questions most buyers don't think to ask until they're already in escrow.
[Link to buyer guide on website, OR offer to send as PDF, OR include 3–4 key points inline]
No ask — just useful information I want you to have before you need it. When the time gets closer, I'm here.
[Agent Name]"
Quarterly from Month 3+: One brief call or email to re-qualify timeline and keep the relationship warm.
Cadence: Quarterly. The goal is to still be their agent in 12–18 months. Light. Helpful. Zero pressure.
Q1 — Email: Annual Market Report
Subject: [Market] real estate in [year] — what the data showed
"Hi [Name],
As we head into [new year / new quarter], I wanted to share a brief overview of what the [market] real estate market looked like over the past year — and what the data suggests for buyers planning ahead.
[3–5 bullet market summary: price trends, inventory trends, rate trends, buyer/seller balance, notable neighborhood shifts]
If you're still planning to buy at some point, this is the context worth having. Nothing actionable right now — just keeping you informed.
Happy to answer any questions whenever they come up.
[Agent Name]"
Q2 — Email: Market Update + Personal Note
Subject: Quick update + thinking of you
"Hi [Name],
I know it's been a few months — just wanted to check in and share a quick market note.
[2–3 sentences on current market conditions — what's happening with inventory, prices, rates]
I remember you mentioned [something from their intake — target area, motivation, timeline]. When that timeline starts to get closer, I'd love to be the first call you make. I'll keep an eye on things between now and then.
[Agent Name]"
Q3 — Email: Neighborhood Spotlight
Subject: What's happening in [area they mentioned]
"Hi [Name],
[Specific neighborhood] has seen some movement lately that I thought you'd find interesting:
[3 brief data points — recent sales, price per sq ft, DOM, any notable trends]
When you're ready to get serious about this area, we'll have a solid baseline to work from.
[Agent Name]"
Q4 — Email: Year-End Re-Engagement
Subject: Heading into [year] — still planning to buy?
"Hi [Name],
Hard to believe another year is almost up. I wanted to reach out directly: are you still planning to buy in [area] at some point?
No pressure either way — I just want to make sure I'm giving you the right level of attention. If your plans are still on track, I'd love to get a quick 10-minute call on the calendar to recalibrate. If life has taken things in a different direction, that's completely fine too — just let me know and I'll adjust my outreach accordingly.
Either way, thank you for staying in touch. I'm rooting for you.
[Agent Name]"
For any lead who has not responded to 2+ consecutive touches. Use before moving to long-term or marking inactive.
Re-Engagement Text:
"Hey [Name], no pressure at all — just want to make sure I haven't dropped the ball on my end. Still planning to buy in [area]? Happy to back off completely if timing has changed. Just want to make sure I'm being useful, not annoying."
(If they don't respond to this within 7 days: send the email version.)
Re-Engagement Email:
Subject: Quick check-in — [Name]
"Hi [Name],
I've reached out a couple times and want to make sure I'm not missing you or flooding your inbox at the wrong time.
If your buying plans are still on track — even if the timeline has shifted — I'd love to hear where things stand. A quick reply is all I need.
If circumstances have changed and you're no longer planning to buy, no hard feelings at all — just let me know and I'll stop the updates.
Either way, I hope things are going well.
[Agent Name]"
If no response after 2 re-engagement attempts: Move to Segment D (Long-Term) quarterly sequence. Update memory to tag as "quiet."
On command ("show me my buyer pipeline" or "pipeline report"), pull all leads from memory and display:
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BUYER PIPELINE REPORT — [Date]
[Agent Name] | [Brokerage] | [Market]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
SEGMENT A — HOT ([X] leads)
Name | Budget | Area | Last Contact | Next Action
[Name] | $[X] | [area] | [date] | [action + date]
SEGMENT B — WARM ([X] leads)
Name | Budget | Area | Last Contact | Next Action
[Name] | $[X] | [area] | [date] | [action + date]
SEGMENT C — COOL ([X] leads)
Name | Area | Timeline | Last Contact | Next Action
[Name] | [area] | [timeline] | [date] | [action + date]
SEGMENT D — LONG-TERM ([X] leads)
Name | Area | Last Contact
[Name] | [area] | [date]
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ATTENTION NEEDED:
🚨 Overdue (Hot — no contact 7+ days): [names]
⚠ Overdue (Warm — no contact 21+ days): [names]
TOTAL PIPELINE: [X] leads
Hot: [X] | Warm: [X] | Cool: [X] | Long-Term: [X]
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When a lead's situation changes, update memory:
mcp__cloud-brain__read_note:
path: brain/leads/buyer-[name-slug].md
Then update with new segment, status, and touch log entry:
mcp__cloud-brain__write_note:
path: brain/leads/buyer-[name-slug].md
content: [updated content — preserve all existing fields, update changed fields, append to touch log]
Status options:
npx claudepluginhub owenmecham/mbg --plugin real-estate-agent-proProvides UI/UX resources: 50+ styles, color palettes, font pairings, guidelines, charts for web/mobile across React, Next.js, Vue, Svelte, Tailwind, React Native, Flutter. Aids planning, building, reviewing interfaces.
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