mb-skill-brief-draft

skill-brief-draft

A composable skill for drafting a site / campaign brief. /mb-site calls this in Step 2 of the minisite flow. /mb-ads, /mb-organic, or sales-video workflows may call it later; for now it is only used by /mb-site.

Inputs

• offer.md, audience.md, voice.md (resolved via mb resolve)
• research/*.md produced earlier in the flow
• Operator picks: dial, archetype (optional), audience_current_archetype (optional)
• Picked headline formulas (2-3 from references/headline-formulas.md)

Outputs

A single markdown artifact: decisions/YYYY-MM-DD-minisite-brief-<slug>.md with the v0.1 schema:

---
type: brief
date: YYYY-MM-DD
slug: <offer-slug>
status: proposed
dial: convert | story | brand
conversion_mechanism: lead_form | book_call | purchase | other
takes_calls: true | false
archetype: ...
audience_current_archetype: ...
copy_framework_tag: ...
headline_formulas_picked: [...]
do_not_state: [...]
four_forces: {push, pull, habit, anxiety}
voice_anchor_lines: {use: [...], avoid: [...]}
---

conversion_mechanism and takes_calls are operator-stated facts, not guesses — see the gate in Flow step 0.

Plus the body sections: headline + subhead, value prop, mechanism summary, picked supporting pages, conversion endpoint, adjacency map.

Flow

0. Conversion-mechanism gate (before any copy). Pin what the visitor does to convert — submit a lead form, book a call, buy — and specifically whether the operator takes calls. This is an operator-stated fact: if it is not already recorded (in offer.md, a prior decision, or the operator's own words this session), STOP and ask before drafting. Never assume a model — the headline, value prop, and mechanism summary are all shaped by it, so a wrong guess rewrites the whole brief. A real business we built lost a full day when an agent invented a call-booking flow the operator never chose. Record the answer in conversion_mechanism + takes_calls.
1. Read inputs. Resolve offer/audience/voice; load picked archetype detail file.
2. Compose schema header. Fill in fields from operator picks, including the gated conversion_mechanism + takes_calls.
3. Draft headline + subhead. Apply one of the picked formulas. Aim for ≤ 2 lines.
4. Draft value prop. 3 short reasons OR one extended argument. Match the dial.
5. Draft mechanism summary. For the how-it-works page.
6. Pick supporting pages. 2-4 from proof / pricing / faq / about.
7. Build adjacency map. Per Hughes paired-imagery rule, name two images per section.
8. Hand off to skill-review with the dial.

Cross-references

• references/archetypes.md
• references/headline-formulas.md
• skill-review composable skill