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Build an OnlineMinds campaign brief for a brand — objectives, audience, channel mix across paid (Google/Meta) and organic, week-by-week content calendar, budget allocation, and success metrics tied to house KPIs. Reads account-conventions for brands, KPI definitions, and Drive paths. Use when planning a launch, promotion, lead-gen push, or any multi-channel marketing campaign.
How this skill is triggered — by the user, by Claude, or both
Slash command
/onlineminds-marketing:campaign-plan <brand> <goal> [timeline] [budget]<brand> <goal> [timeline] [budget]The summary Claude sees in its skill listing — used to decide when to auto-load this skill
> Load **account-conventions** first (brand, KPI definitions, currency, Drive paths).
Load account-conventions first (brand, KPI definitions, currency, Drive paths).
/campaign-plan, or a request to plan a campaign, launch, or promotion.
A campaign brief: objective + measurable KPIs (defined per account-conventions), audience segmentation, core messages per segment, channel strategy (paid Google/Meta + organic/SEO + email), a week-by-week content calendar with dependencies, budget allocation by channel with expected CPA/ROAS, and the tracking/measurement plan. End with risks and a go/no-go checklist.
Save to 05_Plans_and_Strategy/campaign-briefs/ as YYYY-MM-DD_<brand>_campaign-plan_<slug>.md. Confirm the path. Offer to generate the matching content briefs via /content-brief.
npx claudepluginhub nikolaj-storm/mad-minds --plugin onlineminds-marketingCreates, edits, and optimizes skills for Claude Code, including drafting, evaluating with test prompts, iterating on performance, and improving skill descriptions for better triggering accuracy.