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Analyzes YouTube Ads campaigns for setup, creative quality, audience targeting, and measurement across skippable, non-skippable, bumper, Shorts, and Demand Gen formats.
How this skill is triggered — by the user, by Claude, or both
Slash command
/ads:ads-youtubeThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
1. Collect YouTube Ads data (Google Ads export filtered to Video campaigns)
ads/references/google-audit.md for YouTube-relevant checksads/references/platform-specs.md for video specificationsads/references/benchmarks.md for YouTube benchmarksads/references/scoring-system.md for health score algorithm| Metric | Benchmark | Notes |
|---|---|---|
| View Rate (skippable) | ≥15% | Higher = better hook |
| CPV (skippable) | $0.01-0.10 | Varies by targeting |
| VTR (bumper) | 90%+ | Non-skippable, should be near 100% |
| CPM (non-skip) | $6-15 | Varies by market |
| CTR (Demand Gen) | ≥0.5% | Image+video combined |
| Brand Lift | Measurable | Requires Google Brand Lift Study |
Weighted assessment from ads/references/scoring-system.md:
Category Weights:
Creative Quality: 30% ██████████
Campaign Setup: 25% ████████░░
Audience Targeting: 25% ████████░░
Measurement: 20% ██████░░░░
Grade: A (90-100), B (75-89), C (60-74), D (40-59), F (<40)
YouTube Ads Assessment
Campaign Types: ████████░░ Active formats evaluated
Creative Quality: ██████████ Hook, production, volume
Audience Targeting: ███████░░░ Strategy and coverage
Measurement: █████░░░░░ Attribution and tracking
YOUTUBE-ADS-REPORT.md — Campaign-by-campaign analysisnpx claudepluginhub naveedharri/benai-skills --plugin adsAudits YouTube ad campaigns across skippable in-stream, non-skippable, bumper, Shorts, Demand Gen, and CTV formats. Evaluates creative quality, targeting, and measurement.
Routes YouTube creator requests to 14 sub-skills for channel audits, video SEO, retention scripts, hooks, thumbnails, strategy, calendars, Shorts, analytics, monetization, competitors, repurposing, metadata, and ideas.
Deep-dive analysis of a specific creative asset. Use when the user asks about a specific ad by name, ID, or URL — "analyze this ad", "why is this working?", "why is this not working?", "break down this creative", "[pastes ad name]", "look at this ad", "what's the angle in this ad?", "compare to account averages", or references a specific creative by name or identifier. Handles creative lookup, disambiguation when multiple matches exist, entity hierarchy mapping (creative → ads → adsets → campaigns), and metric-appropriate analysis. This is the most common interaction pattern — users often analyze multiple ads in sequence. Always use this skill, not creative-strategist, when the user references a specific creative.