From moxywolf-skills
Research and outreach strategy for finding complementary authors, speakers, and thought leaders for any content project. Use when finding "birds of a feather" authors whose work aligns with a book, course, or speaking topic. Use when building a peer network for endorsements, collaborations, or cross-promotion. Use when creating LinkedIn outreach messaging for author connections. Use when researching current platforms, websites, and contact information for potential collaborators. Input is always the content project context such as book chapters, course outline, speaking topics, or positioning document.
How this skill is triggered — by the user, by Claude, or both
Slash command
/moxywolf-skills:birds-of-a-feather-outreachThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Build a strategic outreach network of complementary authors and thought leaders for any content project.
Build a strategic outreach network of complementary authors and thought leaders for any content project.
Extract from the provided content:
Core Themes (3-5 main topics the work addresses)
Target Audience
Unique Positioning
Search for authors using this pattern:
Search queries to use:
"[theme] books 2024" OR "[theme] authors women"
"[topic] thought leader" OR "[topic] speaker"
"[framework concept] + book"
site:amazon.com "[theme]" books 2023 OR 2024 OR 2025
Prioritize authors who:
Organize authors into 4 tiers based on thematic alignment:
Tier 1: Direct Theme Match (highest priority)
Tier 2: Methodology Alignment
Tier 3: Adjacent Expertise
Tier 4: Broader Category
For each author, gather:
Why they matter
Thematic overlap
Platform presence
Contact information
"author name" site:linkedin.com/in"author name" "book title" official websiteBook details
Character limit: 300 characters (LinkedIn connection request limit)
Tone: Admirer-to-expert
Message formula:
Hi [Name] – [Specific thing you admire about their work]. I'm writing [your book/project] on [overlapping theme] and [brief connection point]. Would love to connect.
Examples:
Hi Jennifer – Your research on the seven hurdles women face advancing to leadership in "In Her Own Voice" really resonated. I'm writing on workplace confidence and self-advocacy. Would love to connect as peers in this space.
DO NOT:
Flag authors with recent momentum:
These authors are building community NOW and more likely to engage.
Produce a comprehensive document with:
Each profile includes:
### [Number]. [Author Name] – *[Book Title]* ([Year])
**Why they matter:** [2-3 sentences on platform and credibility]
**Thematic overlap:** [3-5 keyword themes]
**Platform:** [Speaking, podcast, courses, media]
**Contact:**
LinkedIn: [URL]
Website: [URL(s)]
**Book details:** [Title, publisher, date, one-sentence thesis]
**LinkedIn message:** [Ready-to-send message under 300 characters]
Verify all links before including in final deliverable
Distinguish between:
For authors without LinkedIn:
# Complete Author Outreach Strategy for "[Project Name]"
## Full Research + LinkedIn + Websites
[Opening paragraph on the network being built]
## TIER 1: [Primary Theme Category]
[3-5 author profiles with full research]
## TIER 2: [Secondary Theme Category]
[3-5 author profiles with full research]
## TIER 3: [Tertiary Theme Category]
[3-5 author profiles with full research]
## TIER 4: [Broader Category]
[3-5 author profiles with full research]
## Website Research Summary
[Platform patterns, dual-site strategies, missing contacts]
## Outreach Strategy & Timing
[Who to contact first, timing advantages, what to ask for]
## Contact Gaps & Alternatives
[Authors without LinkedIn and how to reach them]
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