compete

Competitive Analysis — Phase 2

Analyze the competitive landscape for: $ARGUMENTS

Prerequisites

Read output/<slug>/01-discovery.md for product context. If it doesn't exist, tell the user to run /saas:discover first.

Process

1. Identify competitors via WebSearch:

   • Search for "[product] alternatives", "[product] competitors", "[product] vs"
   • Search for the product category + "tools", "software", "platforms"
   • Look at G2/Capterra category pages
   • Check "alternatives to" sites
   • Target: 5-10 direct competitors, 3-5 indirect/adjacent

2. Research each competitor in parallel: Use the Agent tool to spawn researcher subagents — one per competitor. Each agent should research:

   • Core features
   • Pricing tiers
   • Target market
   • Key differentiators
   • Traction signals (reviews, traffic)

   Example agent prompt: "Research [Competitor Name] ([URL]). Find: core features list, pricing tiers, target market, key differentiators, G2/Capterra rating, estimated user count. Return structured findings."

3. Synthesize into output/<slug>/02-competitive.md:

Output Structure

# [Product Name] — Competitive Analysis

## 1. Competitive Landscape Map

### Direct Competitors
| Name | URL | Founded | Funding | Focus |
|------|-----|---------|---------|-------|
| ...  | ... | ...     | ...     | ...   |

### Indirect / Adjacent Competitors
| Name | URL | Why relevant |
|------|-----|-------------|
| ...  | ... | ...         |

## 2. Feature Comparison Matrix
| Feature | [Target] | Competitor A | Competitor B | ... |
|---------|----------|-------------|-------------|-----|
| ...     | ✅/❌/🟡 | ✅/❌/🟡    | ✅/❌/🟡    | ... |

Legend: ✅ Full support | 🟡 Partial/limited | ❌ Not available

## 3. Pricing Comparison
| Tier | [Target] | Competitor A | Competitor B | ... |
|------|----------|-------------|-------------|-----|
| Free | ...      | ...         | ...         | ... |
| Pro  | ...      | ...         | ...         | ... |
| Enterprise | ... | ...       | ...         | ... |

## 4. Differentiation Opportunities
- Gap 1: [description + which competitors miss this]
- Gap 2: ...
- Underserved segment: ...

## 5. Competitive Threats
- Moats: [which competitors have strong moats and why]
- Network effects: [presence/absence]
- Switching costs: [how locked-in are users]
- Incumbent advantages: [brand, distribution, data]

## 6. Market Size Estimation
- TAM: [Total Addressable Market with reasoning]
- SAM: [Serviceable Available Market]
- SOM: [Serviceable Obtainable Market — realistic first-year target]
- Sources: [how these numbers were derived]

4. Present to user:

   • Show the feature comparison matrix
   • Highlight top 3 differentiation opportunities
   • Ask: "Are there competitors I missed? Any I should research deeper?"
   • Ask: "Which differentiation opportunities look most promising to you?"

5. Iterate: If user names additional competitors, spawn researcher agents for them and update the matrix. Repeat until user is satisfied.

Guidelines

• Use ✅/🟡/❌ consistently in comparison matrices
• Mark uncertain data as [ESTIMATED]
• Cite sources for market size numbers
• If a competitor's pricing isn't public, note "[Not public]"