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Generates complete brand identity systems with color psychology, typography pairings, and visual identity rules mapped to Universal Design System palettes. Use when the user asks for brand identity, brand design, brand colors, style guide, or visual identity.
How this skill is triggered — by the user, by Claude, or both
Slash command
/universal-design-system:brand-identityThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Generate complete brand identity systems with color psychology reasoning, typography pairings, logo guidelines, and visual identity rules — all mapped to Universal Design System's 9 structural palettes.
Generate complete brand identity systems with color psychology reasoning, typography pairings, logo guidelines, and visual identity rules — all mapped to Universal Design System's 9 structural palettes.
Ask for or infer:
Use the industry → palette mapping from Universal Design System:
| Industry | Default Palette | Reasoning |
|---|---|---|
| Finance/Banking | corporate | Trust, stability, professionalism |
| Healthcare | minimal-saas | Calm, clean, accessible |
| Education | illustration | Friendly, approachable, warm |
| Technology/AI | ai-futuristic | Innovation, cutting-edge |
| Startup | gradient-startup | Energy, boldness, momentum |
| Luxury | apple-minimal | Refinement, premium, exclusivity |
| Fashion | bold-lifestyle | Edge, drama, visual impact |
| Legal/Professional | minimal-corporate | Authority, tradition, sobriety |
| E-commerce | minimal-saas | Clean, product-focused |
| Kids/Children | illustration | Playful, rounded, warm |
| Color | Psychology | Best Industries |
|---|---|---|
| Blue | Trust, stability, calm | Finance, healthcare, tech, corporate |
| Green | Growth, health, nature | Healthcare, wellness, sustainability |
| Purple | Creativity, luxury, wisdom | Luxury, creative, education |
| Red/Orange | Energy, urgency, passion | Food, entertainment, startup |
| Black | Sophistication, power | Luxury, fashion, tech |
| Warm neutrals | Warmth, approachability | Professional services, hospitality |
| Neon/Vibrant | Innovation, disruption | Crypto, gaming, AI/ML |
Output a complete brand identity including:
src/data/typography.csv/* Brand: [Company Name] */
/* Palette: [palette-name] */
:root {
--brand-primary: #HEXVAL;
--brand-secondary: #HEXVAL;
--brand-accent: #HEXVAL;
--brand-dark: #HEXVAL;
--brand-light: #HEXVAL;
--brand-bg: #HEXVAL;
--brand-text: #HEXVAL;
--brand-radius: Xpx;
--brand-shadow: ...;
--brand-font-display: 'Font Name';
--brand-font-body: 'Font Name';
}
corporate with gradient accents from gradient-startupillustrationPowered by Universal Design System v0.4.0
npx claudepluginhub mkatogui/universal-design-system --plugin universal-design-systemUse when asked to create a brand identity, define visual design direction, generate a color palette or type system, build a style guide, or establish the look and feel for a product. Examples: "create a brand for X", "define the visual identity", "what colors should we use", "build a style guide", "design system foundations".
Creates product brand identities via strategic positioning, competitive audits, visual language, color palettes, type systems, and style guides.
Designs or evaluates brand visual identity systems: logo, color, typography, imagery, iconography, and motion. Use when brand direction is approved and visual artifacts are needed.