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From ai-business-skills
Creates export marketing strategy for Vietnamese B2B businesses: company profile, market entry plan, pitch deck, and trade fair prep. Activates on export-related discussions.
How this skill is triggered — by the user, by Claude, or both
Slash command
/ai-business-skills:29-xuat-khau-b2bThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
> **Dung khi:** Doanh nghiep VN muon mo rong sang thi truong nuoc ngoai, tim buyer quoc te, tham du hoi cho xuat khau, hoac can tai lieu marketing bang tieng Anh.
Dung khi: Doanh nghiep VN muon mo rong sang thi truong nuoc ngoai, tim buyer quoc te, tham du hoi cho xuat khau, hoac can tai lieu marketing bang tieng Anh.
Doc file sau neu ton tai:
.agents/product-marketing-context.md — lay thong tin san pham, USP, gia tri khac biet.agents/export-context.md — lay thong tin thi truong muc tieu, buyer persona quoc te (neu da tao)Neu chua co export-context.md → chay Module 1 truoc.
Hoi toi da 4 cau truoc khi bat dau:
Chay 1 lan, luu vao
.agents/export-context.md
# Export Context — [Ten Cong Ty]
## San pham xuat khau
- Ten san pham: [VD: Tom the chan trang dong lanh / Frozen Whiteleg Shrimp]
- HS Code: [VD: 0306.17]
- Specification: [Size, dang che bien, quy cach dong goi]
- Chung nhan san co: [GlobalGAP / ASC / BAP / BRC / FDA / Halal / Kosher]
- Cong suat: [X tan/thang hoac X container/thang]
- MOQ (minimum order): [X tan / X container 20ft]
- Lead time: [X tuan ke tu dat hang]
## Nha may & nang luc
- Ten nha may: [Ten]
- Dia chi: [Tinh/TP]
- Chung nhan nha may: [HACCP / ISO 22000 / BRC / EU approved / FDA registered]
- Nam thanh lap: [YYYY]
- Cong suat che bien: [X tan nguyen lieu/ngay]
- So luong nhan vien: [X nguoi]
## Thi truong muc tieu
- Thi truong uu tien 1: [VD: Trung Quoc — kenh hien dang nhap manh]
- Thi truong uu tien 2: [VD: EU — gia cao, can chung nhan]
- Thi truong uu tien 3: [VD: My — thue chong ban pha gia can theo doi]
- Thi truong tranh (vi sao): [VD: Nga — thanh toan rui ro]
## Buyer persona quoc te
- Loai buyer uu tien: [Nha nhap khau / Sieu thi / Nha phan phoi / Che bien]
- Quy mo giao dich mong muon: [X container/don hang]
- Nen tang tim buyer: [Alibaba / SeaFood Expo / Hoi cho / Moi gioi]
## Gia canh tranh
- Gia ban hien tai (FOB): [USD/kg] theo size
- Doi thu chinh: Ecuador / An Do / Indonesia / Thai Lan
- Loi the canh tranh cua minh: [VD: chat luong on dinh, giao hang dung han, co chung nhan EU]
- Diem yeu can cai thien: [VD: gia cao hon Ecuador 15–20%]
## Kinh nghiem xuat khau
- Da xuat sang: [Danh sach quoc gia]
- Khach hang tiem nang hien co: [Ten / quoc gia neu duoc]
- Vuong mac lon nhat: [VD: khong biet tim buyer o dau / gia cao / khong co chung nhan]
Output: File PDF-ready, 1–2 trang, gui cho buyer nuoc ngoai
# [COMPANY NAME]
### Your Trusted Vietnamese [Product] Supplier
---
## Who We Are
[2–3 cau: nam thanh lap, vi tri, chuyen mon, quy mo — viet theo gio doc cua buyer]
**Quick Facts**
| | |
|---|---|
| Founded | [YYYY] |
| Location | [Province], Vietnam |
| Processing capacity | [X MT/day] |
| Employees | [X] |
| Export markets | [Danh sach quoc gia] |
| Certifications | [HACCP / ASC / GlobalGAP / BRC...] |
---
## Our Products
[Ten san pham, specification, size range, dang che bien]
| Product | Specification | Size | Packaging |
|---------|--------------|------|-----------|
| [VD: Frozen HOSO Shrimp] | IQF / Block | [Size range] | [VD: 10kg master carton] |
| | | | |
---
## Why Choose Us
**[USP 1 — cu the, co so lieu]**
VD: "Consistent quality — less than 0.5% rejection rate across 200+ shipments"
**[USP 2 — loi the canh tranh ro rang]**
VD: "Vertically integrated — own hatchery + farm + processing = full traceability"
**[USP 3 — dich vu/do tin cay]**
VD: "On-time delivery: 98.5% of orders shipped within agreed lead time"
---
## Certifications
[Logo/Ten chung nhan — ASC, GlobalGAP, HACCP, BRC, FDA, Halal, v.v.]
---
## Contact
**[Ten nguoi phu trach export]**
Export Manager | [Ten cong ty]
📧 [email] 📱 [WhatsApp/WeChat] 🌐 [website]
Output: 3 bien the email (Cold / Warm / Follow-up), viet san bang tieng Anh
Subject: [Product] Supplier from Vietnam — [1 diem noi bat nhat]
VD: "Frozen Whiteleg Shrimp Supplier — ASC Certified, FOB Ho Chi Minh"
---
Dear [Name / Buying Team],
My name is [Ten], Export Manager at [Cong ty] — a Vietnam-based seafood processor
specializing in [san pham chinh] since [nam].
**Why I'm reaching out:**
We supply [product] to buyers in [danh sach quoc gia hien tai] and are actively
seeking partners in [thi truong muc tieu].
**Quick overview:**
- Products: [San pham, size range]
- Certifications: [Chung nhan]
- Capacity: [X MT/month available]
- Lead time: [X weeks]
- FOB price range: USD [X–X]/kg (subject to spec & volume)
I'd love to send our full product catalog and price list.
Would a 15-minute call this week work for you?
Best regards,
[Ten] | [Chuc vu]
[Email] | [WhatsApp: +84...]
[Website]
Subject: Great meeting you at [Ten hoi cho] — [San pham] samples ready
---
Dear [Name],
It was great connecting at [Ten hoi cho / su kien] last [thang].
As promised, I'm following up with:
✅ Product catalog attached
✅ Current price list (valid until [ngay])
✅ Lab test results for [san pham]
**Next step I suggest:**
We send you a sample shipment (~[X] kg) so your team can evaluate quality firsthand.
Shipping cost on us for first sample.
Let me know your preferred delivery address and I'll arrange it this week.
Best,
[Ten]
Subject: Re: [Product] from Vietnam — just checking in
---
Hi [Name],
I wanted to follow up on my email from [ngay].
I understand you receive many supplier inquiries — I'll keep this brief:
One thing that might be relevant: [1 thong tin moi — gia moi / chung nhan moi /
thi truong dang can gap nhu My bi thieu hang do thue...]
Happy to jump on a quick call or answer any questions by email.
[Ten]
Dung cho: Vietfish, Seafood Expo Global (Barcelona), China Fisheries (Thanh Dao), SIAL, v.v.
## 8 tuan truoc hoi cho
### Marketing materials
- [ ] Company profile (EN) — in mau A4/A5, 500 to
- [ ] Product catalog — in mau, co QR code den website/Alibaba
- [ ] Business card — 2 mat (VN + EN hoac VN + CN), 500 cai
- [ ] Roll-up banner (X × X m) — co logo, san pham chinh, chung nhan
- [ ] Mau san pham dong goi dep de trung bay
- [ ] USB/QR code chua catalog dien tu, price list, lab test
### Digital presence
- [ ] Alibaba / Global Sources profile cap nhat
- [ ] Website EN hoan chinh (toi thieu: products, certifications, contact)
- [ ] Email signature chuan — ten, chuc vu, WhatsApp, WeChat
### Danh sach buyer can gap
- [ ] Research truoc 50 buyer tiem nang tham du hoi cho
- [ ] Gui email dat lich gap truoc khi den (template email warm o tren)
- [ ] Muc tieu: 30 cuoc gap co lich / 20 gap them tai hoi cho
### Chuan bi gia
- [ ] Price list hien hanh (FOB HCMC) theo size va specification
- [ ] Biet ro: MOQ, lead time, payment terms (L/C / TT 30% + 70%)
- [ ] Biet ro: chi phi van chuyen uoc tinh den thi truong muc tieu
| # | Ten cong ty | Quoc gia | Nguoi lien he | San pham quan tam | Budget/vol | Follow-up | Status |
|---|------------|--------|--------------|------------------|-----------|-----------|--------|
| 1 | | | | | | | |
So sanh vi tri cua minh so voi Ecuador, An Do, Indonesia tren thi truong muc tieu
## Phan Tich Canh Tranh — [San pham] — [Thi truong muc tieu] — [Thang/Nam]
| Tieu chi | Viet Nam | Ecuador | An Do | Indonesia |
|---------|---------|---------|-------|-----------|
| Gia FOB (USD/kg, size 100) | [X] | [X] | [X] | [X] |
| Thi phan tai [thi truong] | [X%] | [X%] | [X%] | [X%] |
| Chung nhan pho bien | ASC/GlobalGAP | ASC | GlobalGAP | ASC |
| Diem manh | Chat luong on dinh, trac xuat lai | Gia thap nhat | San luong lon | Gia trung binh |
| Diem yeu | Gia cao hon Ecuador 15–20% | Chat luong bien dong | Dich benh rui ro | Nguon cung khong on |
| Uu the VN vs doi thu | [Dien] | [Dien] | [Dien] | [Dien] |
| Thi truong | Chien luoc uu tien | Ly do |
|---|---|---|
| Trung Quoc | Canh tranh gia + toc do giao hang | TQ uu tien Ecuador nhung can da dang nguon cung |
| EU | Dinh vi chat luong + chung nhan | EU tra gia cao cho chung nhan ASC/BRC, Ecuador chua manh |
| My | Theo doi thue + focus vao che bien sau | Thue chong ban pha gia can tinh toan roi |
| Nhat/Han | Chat luong cao, gia khong phai van de | Thi truong premium, focus HOSO/sashimi grade |
Truoc khi giao tai lieu cho buyer:
npx claudepluginhub minhnv0807/ai-business-skills --plugin ai-business-skillsCreates B2B sales collateral: pitch decks, one-pagers, objection handling docs, demo scripts, and playbooks. Activates on requests for sales materials, deck creation, or rep enablement.
Creates B2B sales collateral: pitch decks, one-pagers, objection docs, demo scripts, and playbooks. Includes a 10-12 slide framework and checks for existing product-marketing context.
Generate customized sales proposals, business cases, and executive summaries tailored to the prospect's situation. Use this skill whenever a rep needs to create a proposal, write a business case, build an executive summary for a deal, draft a commercial proposal, or says "write a proposal for [company]", "help me build a business case", "I need a proposal document", or "create an executive summary for this deal". Also trigger when building SOW outlines, investment justifications, or mutual action plans.