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Writes long-form thought leadership content for LinkedIn, Facebook, and newsletters. Provides structures (PAS-Insight, Story-Lesson-CTA, Hook-List-Reveal), hook formulas, sentence rhythm engineering, and repurpose matrix. Use for building personal brand authority.
How this skill is triggered — by the user, by Claude, or both
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/ai-business-skills:26-thought-leadership-contentThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
> Long-form text de **mua trust** va **build authority** — KHAC ad copy ban hang (skill 05). Skill nay khong ban hang truc tiep, ma xay vi the chuyen gia qua noi dung gia tri.
Long-form text de mua trust va build authority — KHAC ad copy ban hang (skill 05). Skill nay khong ban hang truc tiep, ma xay vi the chuyen gia qua noi dung gia tri.
Long-form = bai viet >500 tu (LinkedIn, FB ca nhan, Newsletter) co cau truc, dan dat tu duy nguoi doc tu A den Z. Khac short-form (caption <100 tu) va ad copy (125 ky tu hook + CTA chot don).
| Tieu chi | Short-form (caption) | Ad copy (skill 05) | Long-form (skill 26) |
|---|---|---|---|
| Muc tieu | Engagement nhanh | Chot don, CPMess | Build authority, mua trust |
| Do dai | <100 tu | 125-500 ky tu | 500-3000 tu |
| CTA | Comment / Like | Nhan tin / Mua ngay | Soft CTA hoac khong CTA |
| Tan suat | 5-7 bai/tuan | Theo budget ads | 2-3 bai/tuan |
| Audience | Cold + warm | Targeted ads | Organic follower |
| Do thanh cong | Reach, like | ROAS, CPA | Save, share, DM, comment co chieu sau |
Hoi toi da 4 cau truoc khi viet:
Cong thuc: Problem → Agitate → Solve + Industry Insight
Khac PAS thuong (skill 05): co them tang Insight o cuoi — nang van de tu ca nhan len wisdom industry-level. Founder dung de chia se kinh nghiem dieu hanh, khong ban truc tiep.
Khi nao dung: Bai chia se tu duy chien luoc, lesson tu cong ty, du bao xu huong nganh.
Vi du day du (200 tu):
Toi vua sa thai 1 nhan vien sau 6 thang. Khong phai vi nang luc kem.
Anh ta lam viec tot. Du dlay deadline. Khach hang khen. Nhung anh ta khong bao gio dat cau hoi "tai sao".
6 thang, 4 lan toi giao project lon. 4 lan output dung "yeu cau" nhung sai "muc tieu". Khi toi giai thich, anh ta sua. Lan sau lai sai cung 1 cach.
Toi nhan ra: tuyen nguoi gioi LAM khong du. Phai tuyen nguoi gioi HOI.
3 cau hoi toi hoi trong moi interview tu thang sau:
- "Project gan day nhat ban tu hoi 'tai sao' la khi nao?"
- "Lan cuoi ban phan bien sep la khi nao? Ket qua?"
- "Ban hoc gi tu lan ban sai gan day nhat?"
Insight: Marketing 2026 khong thieu nguoi viet copy. Thieu nguoi hoi: "Vi sao copy nay van khong chot?". Ai chi viet — bi AI thay. Ai biet hoi — duoc tra gap 3.
Cong thuc: Personal Story → Lesson Learned → Soft CTA (khong hard sell)
Coach dung pattern nay: ke 1 cau chuyen ca nhan → rut ra bai hoc co the ap dung → CTA mem mai ("Ban gap tinh huong tuong tu chua? Comment chia se").
Khi nao dung: Bai chia se hanh trinh ca nhan, transformation, methodology cua minh.
Vi du day du (200 tu):
Nam 2022, mot khach hang yeu cau hoan tien sau 1 buoi coaching.
Toi tuc gian. Toi da chuan bi 4 tieng cho buoi do. Slide dep. Framework xin. Khach toi cung tham gia gat dau lien tuc.
Khach phan hoi: "Em cam thay chi noi nhieu qua. Em can nguoi nghe em, khong phai nguoi day em."
Toi suy nghi 3 ngay. Doc lai 12 trang notes cua minh. Ra mot dieu chinh:
Trong 60 phut buoi sau, toi noi 12 phut. Hoi 48 phut. Im lang 0 phut khong tinh.
Khach do khong hoan tien. Mua tiep goi 8 buoi. Gioi thieu 3 ban.
Lesson: Coach kem la coach noi nhieu. Coach gioi la coach hoi sau. Khach hang da co cau tra loi — ho can nguoi giup ho NHIN THAY no.
Ban da bao gio nghe khach noi "anh noi nhieu qua" chua? Comment chia se trai nghiem cua ban.
Cong thuc: Strong Hook → Numbered List (3-5 items) → Final Reveal/Twist
Creator dung pattern nay vi de scan tren mobile, easy save/share. Item cuoi cung phai co twist — khien nguoi doc bat ngo va share.
Khi nao dung: Bai listicle, "X cach lam Y", "X dau hieu Z" — pattern co reach cao nhat tren LinkedIn 2026.
Vi du day du (200 tu):
Sau khi audit 47 trang LinkedIn cua Founder VN trong 90 ngay, toi thay 5 dau hieu kill personal brand:
1. Banner copy chu "Founder | CEO | Visionary" Khong ai search 3 tu nay. Banner = SEO billboard, khong phai bia danh thiep.
2. Headline khong co con so "Helping companies grow" thua. "Helped 200+ SMEs scale 3x in 18 months" co cu the.
3. Featured section trong Khach kich vao profile, scroll xuong → khong thay proof gi → bo. 90 giay quyet dinh trust.
4. Post chi share link bao Algorithm LinkedIn 2026 phat link bao 70%. Quote bai bao + viet 200 tu opinion → reach gap 5.
5. Khong co audience cu the trong bio "I help everyone" = "I help no one". Bio phai nhac TEN audience: "I help B2B SaaS founders..."
Final reveal: Toi tuong loi #1 nguy hiem nhat. Sai. Loi #5 — KHONG xac dinh audience — la nguyen nhan goc cua 4 loi con lai. Sua loi #5 truoc, 4 loi kia tu sua theo.
KHAC short-form hooks (xem
references/hook-formulas-vn.mdcho ad/video). Long-form hook can build curiosity sau hon, dan dat doc tiep 800-3000 tu.
Cong thuc: Cau hoi gay tranh cai, dam thach thuc niem tin pho bien.
"Tai sao 99% Founder VN sai khi tuyen CMO?"
Vi sao work: cau hoi → buoc nao tu duy. "99%" → cu the. "sai" → tao tension. Doc gia muon biet minh co thuoc 1% kia khong.
Cong thuc: Phat bieu lat nguoc xu huong + "Day la ly do."
"Toi tin LinkedIn dang chet o VN. Day la ly do."
Vi sao work: phan dong y kien thi truong → curiosity. Tu "toi tin" → opinion-led, khong cam tu confidence. "Day la ly do" → promise se giai thich.
Cong thuc: Chia se hanh dong/quyet dinh kho noi + bai hoc.
"Toi da phai sa thai 5 nguoi tuan truoc. Day la bai hoc."
Vi sao work: vulnerable → tao trust. "Sa thai" → high-stakes. "5 nguoi" → cu the. "Tuan truoc" → freshness, khong phai story cu.
Cong thuc: Ten framework + ket qua + audience size.
"Toi dung framework 3-7-21 de bao 200 doanh nghiep tang luong."
Vi sao work: framework = systematic = chuyen gia. "3-7-21" → memorable. "200 doanh nghiep" → social proof. Audience muon biet framework do la gi.
Cong thuc: Sau khi [phan tich/audit/lam] X, day la Y dieu phat hien.
"Sau khi phan tich 500 startup VN, day la 3 dau hieu kill mot business."
Vi sao work: research-led → authority. "500" → khong phai opinion ca nhan. "3 dau hieu" → promise listicle de scan. "Kill business" → high stakes.
Cong thuc: Co/anh [character cu the] [hanh dong la] → Result bat ngo.
"Co em sinh vien nay cu tang khoi nghiep ban tra sua. 18 thang sau, em ay co 3 cua hang."
Vi sao work: nhan vat cu the → story-mode brain. Action "tang khoi nghiep" → quirky. Result "3 cua hang" → curiosity ve lam the nao. Doc gia muon biet bi quyet.
| Hook | FB Personal | Newsletter | |
|---|---|---|---|
| Controversial question | TOT | OK | TOT |
| Contrarian opinion | TOT | TOT | TOT |
| Mini-confession | OK | TOT | TOT |
| Framework drop | TOT | OK | TOT |
| Data drop | TOT | OK | TOT |
| Character-driven | OK | TOT | TOT |
Long-form khac short-form o cho nhip cau — phai co len xuong, khong duoc deu deu.
Cau ngan + cau dai xen ke theo pattern:
Before (xau, khong nhip):
Trong qua trinh xay dung thuong hieu ca nhan thi co rat nhieu yeu to can quan tam dac biet la viec xac dinh ro audience muc tieu va gia tri cot loi cua ban than de tu do co the truyen tai thong diep mot cach hieu qua va xay dung niem tin voi nguoi theo doi mot cach ben vung.
After (tot, co nhip):
Xay personal brand kho.
Ai cung nghi minh phai biet "audience la ai" va "gia tri la gi" tu dau. Sai.
Toi mat 18 thang viet 200 bai post truoc khi hieu audience cua minh. Khong phai ai noi cung biet — phai viet, sai, sua, lap lai.
Audience thuc su = nhung nguoi comment 3 lan tro len trong 90 ngay.
So sanh: 70 tu phien ban dau deu deu, no rhythm. 75 tu phien ban sau co cau 3 tu (impact), cau 15 tu (chi tiet), cau 30 tu (mo rong) — len xuong de doc.
Doc len thanh tieng. Neu ban thay tho tham mong giua paragraph → cau qua dai. Neu nghe cuc tan, choppy → cau qua ngan deu. Tot la cam giac song len xuong.
| Platform | Char/Word count | Para length | Hashtags | Image | Best post time |
|---|---|---|---|---|---|
| 1300-3000 char | 2-3 lines | 3-5 | Optional carousel 8 slides | 8-10 AM weekday | |
| FB Personal | 500-1500 words | 3-5 lines | 0 | Yes (1 anh) | 7-9 PM |
| Newsletter | 800-2000 words | 3-5 lines | N/A | 1-2 inline images | Tuesday/Thursday |
LinkedIn 2026:
FB Personal 2026:
Newsletter (Substack/Email):
1 long-form bai → 5 derivative content trong 7 ngay sau:
Day 0: Viet 1 long-form post LinkedIn (1500 char)
Day 1: Cat thanh Twitter/X thread (10 tweets)
Day 2: Lam Carousel slide (8-10 slides Canva)
Day 3: Quay short video script 60s (TikTok/Reels)
Day 4: Convert thanh email newsletter (forward to subscriber list)
Day 7: Tom y thanh podcast talking points (5 bullets cho podcast guest)
Long-form → Twitter thread:
Long-form → Carousel:
Long-form → Short video script (60s):
Long-form → Newsletter:
Long-form → Podcast points:
| Signal | Vi du | Tan suat |
|---|---|---|
| Numbers/data | "Sau khi audit 47 trang LinkedIn..." | 1-2 lan/bai |
| Named drop (carefully) | "Khach hang Vingroup chia se..." (chi xin phep) | <1 lan/bai |
| Frameworks/systems | "Toi dung framework 3-7-21..." | 1 lan/bai |
| Failures shared | "Toi da sa thai 5 nguoi tuan truoc..." | Vulnerability — 1/3 bai |
| Specific timeline | "Tuan truoc, 18 thang truoc, Q3/2024" | 1-2 lan/bai |
Anti-pattern: Ne tu dung "rat nhieu", "rat lon", "thanh cong". Luon thay bang con so.
Cham diem truoc khi post. Chi post khi >=80/100.
| # | Tieu chi | 8-10 diem | 5-7 diem | 1-4 diem |
|---|---|---|---|---|
| 1 | Hook strength | 1 trong 6 formulas, dong 1 stop scroll | OK nhung khong an tuong | "Hom nay toi muon..." |
| 2 | Structure clarity | 1 trong 3 patterns, mach lac | Co structure nhung loose | Tran lan, khong frame |
| 3 | Authority signals | 3+ signals (data/named/framework) | 1-2 signals | 0 signals, tu thuat |
| 4 | Sentence rhythm | Cau ngan/dai xen ke 1-2-3 | OK nhung deu deu cho | Block text khong nhip |
| 5 | Platform fit | Dung char count + para length | Gan dung | Sai char count nghiem trong |
| 6 | CTA appropriate | Soft CTA hoac no CTA | CTA OK nhung hoi gao | Hard sell, ban hang |
| 7 | Story authenticity | That, co tinh tiet, nhan vat cu the | Co story nhung sao chep | Generic "co 1 ban toi..." |
| 8 | Lesson applicable | Reader ap dung duoc ngay | Lesson chung chung | Khong rut ra duoc gi |
| 9 | Engagement bait | Cau hoi cuoi gay tranh cai healthy | Co cau hoi nhung weak | Khong hoi gi hoac hoi sao y |
| 10 | AI disclosure | Co ghi neu AI-assisted (tu nguyen) | N/A | Phu nhan khi clearly AI |
| Tong | Hanh dong |
|---|---|
| 90-100 | Post ngay, theo doi reach |
| 80-89 | Post duoc, ghi chu cai thien |
| 70-79 | Sua 1-2 muc thap nhat truoc khi post |
| <70 | Viet lai tu hook |
Moi bai post, them dong cuoi:
QA Score: [X]/100 — [Danh gia].
Truoc khi post:
.agents/personal-brand-context.md — voice, audience, pillar khopSkill 26 | Over Powers Agency | v1.0.0
npx claudepluginhub minhnv0807/ai-business-skills --plugin ai-business-skillsWrites long-form thought leadership content (500–3,000 words) for personal brand on LinkedIn, Twitter/X, Substack, and Medium. Provides 3 structural frameworks and 6 hook formulas. Activated by 'LinkedIn post', 'thought leadership', 'long-form content', 'newsletter post', 'Twitter thread', 'Substack'.
Guides step-by-step repurposing of YouTube videos, blogs, guides, or insights into LinkedIn posts matching Ben's voice. Activates on LinkedIn post requests.
Generates B2B LinkedIn ghostwritten posts via strategic interviews extracting stories/results, hook engineering, and structured bodies. Useful for content creation, social strategies, or turning insights into posts.