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From ai-business-skills
Designs referral programs for Vietnamese market: one-way, two-way, multi-tier affiliate models, tracking, anti-fraud, and campaign launch mechanics.
How this skill is triggered — by the user, by Claude, or both
Slash command
/ai-business-skills:18-referral-programThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Doc `.agents/product-marketing-context.md` neu co.
Doc .agents/product-marketing-context.md neu co.
Tot:
Khong tot:
Nguoi gioi thieu nhan thuong. Nguoi duoc gioi thieu khong.
Khi dung:
Vi du VN:
Ca nguoi gioi thieu va nguoi duoc gioi thieu cung nhan thuong.
Khi dung: 80% case nen dung cai nay — tam ly khach thich "ca hai cung loi".
Vi du VN:
Cau truc uu dai:
Nguoi gioi thieu: Discount lan sau / credit / qua tang / free service
Nguoi duoc gioi thieu: Discount lan dau / bonus / free trial
Nguoi gioi thieu nhan % hoa hong theo doanh so.
Khi dung:
Cau truc VN pho bien:
Cong thuc:
Thuong = 15-25% LTV khach moi
Vi du:
Kho phai tinh ca:
| Format | Pros | Cons | Phu hop |
|---|---|---|---|
| Cash | Dong luc cao | Cao chi phi | B2B, affiliate |
| Credit (tai khoan) | Giu khach lai | Khach it quan tam neu khong mua lai | Subscription |
| Discount | Chi tra khi mua | Khach co the khong quay | E-commerce |
| Free product/service | Tang LTV | Gioi han gia tri | Service, spa |
| Qua tang vat ly | Noi bat, chia se | Phuc tap logistics | Beauty, F&B |
| Point / Rewards | Tao habit | Can he thong phuc tap | Retailer lon |
1. Khach co trai nghiem tot
└─► NPS >= 7 → hoi "co muon gioi thieu?"
2. Cung cap link/code de gioi thieu
└─► Link rieng moi khach (tracking) hoac code dep (de nho)
3. Khach chia se den ban be
└─► Qua Zalo, Messenger, SMS, email, copy link
4. Ban be click link / nhap code
└─► Landing page don gian, rõ uu dai
5. Ban be mua (redeem)
└─► Tracking dung — pixel / tagged order
6. Thuong cho ca 2 ben
└─► Thong bao tu dong qua email/SMS/Zalo
7. Nhac nguoi gioi thieu tiep tuc
└─► "Ban da gioi thieu 1 nguoi — con 2 nguoi nua se len VIP"
| Rui ro | Cach chong |
|---|---|
| Tu mua qua tai khoan phu | Check trung SDT / dia chi / thiet bi / card |
| Share cong khai (Groupon, deal site) | Gioi han 3-5 lan/ma, dat limit AOV toi thieu |
| Bot / Script spam | Rate limit, captcha, review thu cong don lon |
| Khach huy sau khi nhan thuong | Giu thuong 30 ngay moi release (sau return window) |
| Chi so | Benchmark | Tot |
|---|---|---|
| Share rate | 10% khach cu share | 20%+ |
| Conversion rate | 15% ban be click → mua | 25%+ |
| Referred customer LTV | Tuong duong hoac cao hon khach non-refer | 1.2x+ |
| CAC via referral | 30-50% CAC paid ads | <30% |
| Viral coefficient (K) | 0.3-0.5 | 1.0+ (viral true) |
K-factor = Share rate × Conversion rate × So nguoi moi share
Neu K > 1 → viral (exponential growth) Neu K = 0.5 → tu 100 khach co them 50 khach (half-life)
npx claudepluginhub minhnv0807/ai-business-skills --plugin ai-business-skillsDesigns and optimizes referral and affiliate programs, including hybrid approaches, incentive structures, and campaign analysis.
Designs and optimizes referral, affiliate, and word-of-mouth programs including incentive structures, viral loops, B2B/B2C strategies, and growth metrics.
Designs a customer referral program with viral coefficient calculation, incentive structuring, and tracking. Use for growth strategy.