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From ai-business-skills
Applies 7 Cialdini psychology principles (reciprocity, scarcity, social proof, etc.) to marketing copy, landing pages, emails, and ads, with Vietnamese cultural adaptation.
How this skill is triggered — by the user, by Claude, or both
Slash command
/ai-business-skills:16-marketing-psychologyThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Doc `.agents/product-marketing-context.md` neu co.
Doc .agents/product-marketing-context.md neu co.
Nguyen tac: Nguoi ta cam thay nghia vu tra on khi nhan duoc gia tri truoc.
Ap dung VN:
Cau trigger: "Tang ban ... — khong can mua"
Ket qua do duoc: Tang lead 2-3x so voi direct sell.
Nguyen tac: Khi da cam ket nho, nguoi ta xu huong tiep tuc cam ket lon hon.
Ap dung VN:
Cau trigger: "Ban muon ... dung khong?" (khach tra loi co roi moi chao ban)
Nguyen tac: Nguoi ta tin hanh dong dam dong hon quang cao.
Ap dung VN (cuc quan trong o VN):
Cau trigger: "[Con so] khach da ..." / "[Ten nguoi] noi: ..."
Nguyen tac: Nguoi ta tin chuyen gia co uy tin.
Ap dung VN:
Cau trigger: "[Ten chuyen gia] - [chung chi/kinh nghiem]"
Nguyen tac: Nguoi ta mua tu nguoi ho thich.
Ap dung VN:
Cau trigger: "Chi [ten] — founder - chia se: ..."
Nguyen tac: Cai gi khan hiem duoc cho la co gia tri hon.
Ap dung VN (can that, khong gia):
Luu ý: Khach VN da rat quen scarcity fake → chi dung khi that su khan hiem. Neu fake bi phat hien = mat trust manh.
Cau trigger: "Chi con [so cu the] — [deadline cu the]"
Nguyen tac: Nguoi ta mua tu brand/nhom ho thuoc ve.
Ap dung VN:
Cau trigger: "Neu ban la [nhan dang] — bai nay danh cho ban"
| Tep | Ap dung uu tien | Tranh |
|---|---|---|
| Cold (TOFU) | Reciprocity (tang gia tri), Social proof (con so), Liking (story) | Scarcity (som qua), Authority gia |
| Warm (MOFU) | Authority (chuyen mon), Social proof (review cu the), Commitment (micro-yes) | Scarcity (chua du tin de hieu la that) |
| Hot (BOFU) | Scarcity (deadline that), Commitment (tiep tuc yes), Unity (nhom VIP) | Too much reciprocity (chan cong ty moi) |
[Hero] Authority: "[Ten chuyen gia] - [uy tin]" + Unity: "Danh cho [nhan dang]"
[Problem] Liking: "Chung minh hieu ban dang ..."
[Solution] Reciprocity: Tang checklist/demo free
[Proof] Social Proof: So khach + review + logo bao chi
[Price] Scarcity: "Chi [X] slot con lai tuan nay" (neu that)
[CTA] Commitment: "Ban sap trai nghiem ..." (tien luong)
Curiosity (to mo): "Tai sao 94% khach spa khong quay lai lan 2?"
Authority (uy tin): "[Bac si da lieu]: 3 sai lam khi trj mun"
Scarcity (khan cap): "24h cuoi — uu dai [con so] khach dau"
Social proof (dam dong): "1,200 chi da chuyen sang ... — co ban chua?"
Personal (ca nhan): "[Ten khach], minh co gi do cho ban"
[Social proof]: "1,247 khach spa tin dung — ban thu chua?"
[Scarcity]: "Chi 30 slot tuan nay — giam 30% facial premium"
[Authority]: "Bac si da lieu 15 nam - Chia se quy trinh tri mun khong de seo"
[Liking]: "Chao, minh la [Ten founder]. Minh tao spa nay vi ..."
product-marketing-context)npx claudepluginhub minhnv0807/ai-business-skills --plugin ai-business-skillsRecommends Cialdini persuasion principles (reciprocity, scarcity, authority, social proof, liking, commitment, unity) for marketing assets like ad copy, landing pages, and emails. Provides international examples and A/B test plans.
Applies evidence-based persuasion principles (Cialdini, Kahneman) and audience-awareness framing to copywriting. Names the principle used and flags dark patterns.
Applies psychological principles, mental models, and behavioral science to marketing to understand buyer decisions and influence ethically.